Algolia vs Novu
AI search & discovery — keyword + neural + personalization
vs. Open-source notification infrastructure — workflows across email, SMS, push, chat, in-app
Pricing tiers
Algolia
Build (Free)
10K search requests/mo, 1M records. Full features for dev/testing.
Free
Grow (PAYG)
Free up to 10K searches/mo + 100K records. $0.50 per 1K additional searches + $0.40 per 1K additional records.
$0 base (usage-based)
Grow Plus (PAYG)
Adds AI Ranking, Advanced Personalization, AI Synonyms, 10k rules/index. $1.75 per 1K searches.
$0 base (usage-based)
Elevate
Annual. NeuralSearch + AI Collections + Smart Groups + real-time personalization. 99.999% SLA, SSO.
Custom
Novu
Free
10K workflow runs/mo. All channels. 20 workflows, 2 environments, 3 team members, 24h retention.
Free
Self-hosted (OSS)
Open source (MIT). Run locally or on own infrastructure. No usage limits.
$0 base (usage-based)
Pro
From $30/mo. 30K+ runs, 7-day retention, branding removal, advanced email editor.
$30/mo
Team
From $250/mo. 250K+ runs, 10 envs, 90-day retention, RBAC, 600 RPS.
$250/mo
Enterprise
Custom. 10M+ runs, HIPAA BAA, SSO/OIDC, data residency (SG/UK/AU/JP/KR), self-hosted/VPC.
Custom
Free-tier quotas head-to-head
Comparing build on Algolia vs free on Novu.
| Metric | Algolia | Novu |
|---|---|---|
| retention | — | 1 days |
| workflow runs monthly | — | 10000 runs/mo |
| workflows | — | 20 workflows |
Features
Algolia · 16 features
- A/B Testing — Compare two index configurations on live traffic.
- AI Ranking — Dynamic re-ranking based on clicks + conversions.
- Algolia Crawler — Hosted crawler to index websites.
- Autocomplete — JavaScript autocomplete UI library.
- Insights API — Send click + conversion events to train AI Ranking.
- InstantSearch UI — UI libraries: React, Vue, Angular, iOS, Android — prebuilt search components.
- Keyword Search — Fast prefix + typo-tolerant full-text search.
- MCP Tools — Algolia MCP server for agent integrations.
- Merchandising Studio — No-code UI for merchants to pin/bury/boost products.
- NeuralSearch — Hybrid vector + keyword search.
- Personalization — Per-user ranking based on click history.
- Query Suggestions — AI-generated suggestion index from past searches.
- Recommend — Product recommendations: Related, Frequently Bought Together, Trending.
- Rules — Conditional overrides: pin results, banners, redirects, boost/bury.
- Search Analytics — Top searches, no-result searches, click-through rates.
- Synonyms — Equivalent term groups + typo-tolerance tuning.
Novu · 15 features
- Activity Feed — Message-by-message delivery timeline.
- Chat — Slack, Microsoft Teams, Discord, Mattermost, WhatsApp, WeChat.
- Email — SendGrid, Postmark, Mailgun, AWS SES, Resend, SMTP, Plunk, Mailjet, Sparkpost, M…
- Inbox — React/Next/Vue/Angular in-app Inbox component.
- Layouts — Reusable email layouts with template nesting.
- Multi-tenancy — Per-tenant branding, templates, preferences.
- Novu Framework — Code-first workflow DSL (TypeScript) colocated with app code.
- Preferences — Per-subscriber + global notification preferences.
- Push — APNs, FCM, Expo, OneSignal, Pushpad, Pusher.
- Self-hosting — Docker Compose / Kubernetes deployment of full stack.
- SMS — Twilio, MessageBird, Plivo, Nexmo, Termii, Sendchamp, Africa's Talking, Kannel, …
- Subscribers — Subscriber profiles with channels, preferences, topics.
- Topics — Pub/sub style subscribe many users to a topic.
- Translations — i18n support for templates.
- Workflows — Code-first or visual notification workflows with steps, branches, delays.
Developer interfaces
| Kind | Algolia | Novu |
|---|---|---|
| CLI | Algolia CLI | Novu CLI |
| SDK | algoliasearch-client-go, algoliasearch-client-kotlin, algoliasearch-client-swift, algoliasearch-java, algoliasearch (JS), algoliasearch-php, algoliasearch-python, algoliasearch-rails, react-instantsearch | go-novu, @novu/api, @novu/framework, novu-java, novu-kotlin, novu-php, novu (Python), @novu/react (Inbox), novu-ruby |
| REST | Algolia Admin API, Algolia Search API | Novu REST API |
| OTHER | — | Outbound Webhooks, Self-hosted (Docker) |
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