Amplitude vs GrowthBook
Digital analytics + experimentation + CDP
vs. Open-source feature flags + experimentation — Warehouse Native
Pricing tiers
Amplitude
Starter (Free)
10K Monthly Tracked Users, 10M events/mo. Session Replay + unlimited feature flags + Web Experimentation + AI Feedback included.
Free
Plus
$49/mo (annual). Up to 300K MTUs + 25M events. Unlimited product analytics, behavioral cohorts, feature tagging, custom audiences.
$49/mo
Growth
Custom. Causal insights, Feature Experimentation, real-time streaming, predictive audiences.
Custom
Enterprise
Custom. Cross-product analysis, advanced data controls, mutual exclusion groups, multi-armed bandit.
Custom
GrowthBook
Open Source (Self-Host)
MIT-licensed. Unlimited everything. Community support.
$0 base (usage-based)
Cloud — Starter (Free)
Up to 3 users. Unlimited flags + experiments. Warehouse Native included.
Free
Cloud — Pro
$40/user/month. Up to 50 users. Advanced stats, visual A/B editor, CUPED, sequential testing, bandits.
$40/mo
Cloud — Enterprise
Custom. Unlimited users, SSO/SAML, approval flows, data pipelines, exportable audit logs.
Custom
Self-Host Enterprise
Open Source + Enterprise license. Visual A/B editor, advanced metrics, SSO/SAML, approvals, training.
Custom
Free-tier quotas head-to-head
Comparing starter on Amplitude vs oss on GrowthBook.
| Metric | Amplitude | GrowthBook |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Amplitude · 13 features
- AI Feedback (Asking) — Natural language questions over your Amplitude data.
- Amplitude CDP — Customer Data Platform — identify, segment, sync to 150+ destinations.
- Causal Insights — AI identifies why a metric changed — root cause.
- Cross-Product Analysis — Analyze across multiple apps/products in the same org.
- Data Governance — Taxonomies, schemas, approvals, category management.
- Data Warehouse Sync — Sync data to/from Snowflake, BigQuery, Redshift, Databricks.
- Feature Experimentation — Server-side / SDK-level experiments. Growth+.
- Feature Flags — Targeting rules + rollouts. Unlimited in Starter.
- North Star Metric — Pre-built dashboards for key metric tracking.
- Predictive Audiences — ML-based forecasting of user behavior.
- Product Analytics — Core events + funnels + retention + segmentation.
- Session Replay — Pixel-perfect user session recording + privacy masking.
- Web Experimentation — A/B test visual changes on your site without deploy.
GrowthBook · 15 features
- Approval Flows — Require reviewer approval on flag changes. Enterprise.
- Audit Logs — Full change history. Exportable on Enterprise.
- Dimensions & Slicing — Break down experiment results by user dimensions.
- Edge SDK Support — Cloudflare Workers, Lambda@Edge, Fastly, Akamai EdgeWorkers, Netlify Edge.
- Experiments — A/B/n with CUPED variance reduction + sequential testing.
- Feature Flags — Boolean + string + number + JSON flags with targeting.
- Feature Reviews (PR-style) — Draft → review → approve flag changes.
- Guardrail Metrics — Auto-monitor key metrics during experiments.
- Metric Catalog — Define + reuse metrics across experiments.
- Multi-Armed Bandits — Adaptive traffic allocation. Pro+.
- Safe Rollouts — Guarded gradual rollouts with automatic rollback.
- SSO / SAML — Enterprise SSO for cloud + self-host EE.
- Sticky Bucketing — User stays in variant even after eligibility changes.
- Visual A/B Test Editor — No-code DOM editor for web experiments. Pro+.
- Warehouse Native — Connect your warehouse + run experiments against your events data.
Developer interfaces
| Kind | Amplitude | GrowthBook |
|---|---|---|
| SDK | amplitude-analytics-python, @amplitude/analytics-react-native, amplitude-android, amplitude-js / browser-sdk, amplitude-node, AmplitudeSwift (iOS) | Edge SDKs (CF Workers / Lambda@Edge / Fastly / Akamai), growthbook-android, growthbook-flutter, growthbook-go, growthbook-java, growthbook-node, growthbook-php, growthbook-python, growthbook-ruby, growthbook-swift, sdk-javascript, sdk-react |
| REST | Amplitude HTTP API v2, Batch Event API, Export API | GrowthBook REST API |
| OTHER | Data Destinations (webhooks) | Webhooks |
Staxly is an independent catalog of developer platforms. Outbound links to Amplitude and GrowthBook are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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