Amplitude vs Mixpanel: pricing, quotas & features (2025)
Digital analytics + experimentation + CDP
vs. Enterprise product analytics — behavioral cohorts + funnels + A/B
Data sourced from vendor documentation · Last updated May 2026
Summary
Amplitude and Mixpanel are both analytics platforms, addressing the same core use case with different implementation philosophies and trade-offs. Both offer a free tier, making it easy to prototype without a credit card. Amplitude offers paid plans from $49/month; Mixpanel does not publish standard pricing. Both have 13 documented features in Staxly's catalog. The right choice depends on your existing stack, team experience, and feature requirements. All pricing and quota data below is sourced from Amplitude and Mixpanel's official documentation — not generated by AI or estimated.
Amplitude vs Mixpanel: Comparativa de precios, cuotas y características (2025)
En esta comparativa analizamos Amplitude y Mixpanel lado a lado — incluyendo precios mensuales, límites del tier gratuito, características técnicas, cuotas de uso (almacenamiento, transferencia, usuarios activos mensuales) y los interfaces de desarrollo disponibles. Todos los datos proceden de la documentación oficial de cada proveedor, no de respuestas generadas por IA.
Amplitude es una plataforma de la categoría analytics — Digital analytics + experimentation + CDP. Ofrece 4 tiers de precio: Starter (Free) gratuito, Plus desde $49/mes, Growth (personalizado), Enterprise (personalizado). Su catálogo en Staxly documenta 13 características y 10 interfazes para desarrolladores.
Mixpanel pertenece a la categoría analytics — Enterprise product analytics — behavioral cohorts + funnels + A/B. Ofrece 4 tiers de precio: Free gratuito, Growth gratuito, Startup Program gratuito, Enterprise (personalizado). Su catálogo documenta 13 características y 8 interfazes para desarrolladores.
A continuación encontrarás los tiers de precio completos de ambas plataformas, una matriz de cuotas del tier gratuito (transferencia, almacenamiento, MAU, llamadas a la API y otros límites), el listado completo de características y los interfaces (CLI, SDKs, REST, GraphQL, MCP) disponibles para integrar cada servicio.
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Pricing tiers
Amplitude
Mixpanel
Free-tier quotas head-to-head
Comparing starter on Amplitude vs free on Mixpanel.
| Metric | Amplitude | Mixpanel |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Amplitude · 13 features
- AI Feedback (Asking) — Natural language questions over your Amplitude data.
- Amplitude CDP — Customer Data Platform — identify, segment, sync to 150+ destinations.
- Causal Insights — AI identifies why a metric changed — root cause.
- Cross-Product Analysis — Analyze across multiple apps/products in the same org.
- Data Governance — Taxonomies, schemas, approvals, category management.
- Data Warehouse Sync — Sync data to/from Snowflake, BigQuery, Redshift, Databricks.
- Feature Experimentation — Server-side / SDK-level experiments. Growth+.
- Feature Flags — Targeting rules + rollouts. Unlimited in Starter.
- North Star Metric — Pre-built dashboards for key metric tracking.
- Predictive Audiences — ML-based forecasting of user behavior.
- Product Analytics — Core events + funnels + retention + segmentation.
- Session Replay — Pixel-perfect user session recording + privacy masking.
- Web Experimentation — A/B test visual changes on your site without deploy.
Mixpanel · 13 features
- Alerts — Anomaly + threshold alerts on metrics.
- Campaign Reporting — UTM + multi-touch attribution reporting.
- Cohorts — Dynamic user segments from event behavior + properties.
- Dashboards — Multi-report dashboards with slices.
- Data Governance — Property schemas, approvals, lineage. Enterprise only.
- Data Warehouse Connectors — Sync from/to Snowflake, BigQuery, Databricks, Redshift.
- Experiments (A/B) — Feature-flag-backed experiments. Enterprise only.
- Feature Flags — Targeting + rollouts. Enterprise tier.
- Flows — User path visualization (where do users go).
- Funnels — Conversion step-by-step analysis with drop-off + time-to-convert.
- Insights (Reports) — Ad-hoc exploration with filters, breakdowns, math operators.
- Retention — N-day retention curves segmented by cohort.
- Session Replay — Record + watch user sessions tied to events.
Developer interfaces
| Kind | Amplitude | Mixpanel |
|---|---|---|
| SDK | @amplitude/analytics-react-native, AmplitudeSwift (iOS), amplitude-analytics-python, amplitude-android, amplitude-js / browser-sdk, amplitude-node | Mixpanel-swift (iOS), mixpanel-android, mixpanel-js (browser), mixpanel-node, mixpanel-python, mixpanel-react-native |
| REST | Amplitude HTTP API v2, Batch Event API, Export API | Mixpanel Ingestion API, Query API |
| OTHER | Data Destinations (webhooks) | — |
Key takeaways
- Both Amplitude and Mixpanel offer a free tier — Amplitude ("Starter (Free)") and Mixpanel ("Free") — with no credit card required to start.
- Amplitude's entry paid tier (Plus) costs $49/month; Mixpanel does not list public pricing.
- Both platforms have 13 documented features in Staxly's catalog.
- Developer integrations differ: only Amplitude offers OTHER.
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