Amplitude vs Novu
Digital analytics + experimentation + CDP
vs. Open-source notification infrastructure — workflows across email, SMS, push, chat, in-app
Pricing tiers
Amplitude
Starter (Free)
10K Monthly Tracked Users, 10M events/mo. Session Replay + unlimited feature flags + Web Experimentation + AI Feedback included.
Free
Plus
$49/mo (annual). Up to 300K MTUs + 25M events. Unlimited product analytics, behavioral cohorts, feature tagging, custom audiences.
$49/mo
Growth
Custom. Causal insights, Feature Experimentation, real-time streaming, predictive audiences.
Custom
Enterprise
Custom. Cross-product analysis, advanced data controls, mutual exclusion groups, multi-armed bandit.
Custom
Novu
Free
10K workflow runs/mo. All channels. 20 workflows, 2 environments, 3 team members, 24h retention.
Free
Self-hosted (OSS)
Open source (MIT). Run locally or on own infrastructure. No usage limits.
$0 base (usage-based)
Pro
From $30/mo. 30K+ runs, 7-day retention, branding removal, advanced email editor.
$30/mo
Team
From $250/mo. 250K+ runs, 10 envs, 90-day retention, RBAC, 600 RPS.
$250/mo
Enterprise
Custom. 10M+ runs, HIPAA BAA, SSO/OIDC, data residency (SG/UK/AU/JP/KR), self-hosted/VPC.
Custom
Free-tier quotas head-to-head
Comparing starter on Amplitude vs free on Novu.
| Metric | Amplitude | Novu |
|---|---|---|
| retention | — | 1 days |
| workflow runs monthly | — | 10000 runs/mo |
| workflows | — | 20 workflows |
Features
Amplitude · 13 features
- AI Feedback (Asking) — Natural language questions over your Amplitude data.
- Amplitude CDP — Customer Data Platform — identify, segment, sync to 150+ destinations.
- Causal Insights — AI identifies why a metric changed — root cause.
- Cross-Product Analysis — Analyze across multiple apps/products in the same org.
- Data Governance — Taxonomies, schemas, approvals, category management.
- Data Warehouse Sync — Sync data to/from Snowflake, BigQuery, Redshift, Databricks.
- Feature Experimentation — Server-side / SDK-level experiments. Growth+.
- Feature Flags — Targeting rules + rollouts. Unlimited in Starter.
- North Star Metric — Pre-built dashboards for key metric tracking.
- Predictive Audiences — ML-based forecasting of user behavior.
- Product Analytics — Core events + funnels + retention + segmentation.
- Session Replay — Pixel-perfect user session recording + privacy masking.
- Web Experimentation — A/B test visual changes on your site without deploy.
Novu · 15 features
- Activity Feed — Message-by-message delivery timeline.
- Chat — Slack, Microsoft Teams, Discord, Mattermost, WhatsApp, WeChat.
- Email — SendGrid, Postmark, Mailgun, AWS SES, Resend, SMTP, Plunk, Mailjet, Sparkpost, M…
- Inbox — React/Next/Vue/Angular in-app Inbox component.
- Layouts — Reusable email layouts with template nesting.
- Multi-tenancy — Per-tenant branding, templates, preferences.
- Novu Framework — Code-first workflow DSL (TypeScript) colocated with app code.
- Preferences — Per-subscriber + global notification preferences.
- Push — APNs, FCM, Expo, OneSignal, Pushpad, Pusher.
- Self-hosting — Docker Compose / Kubernetes deployment of full stack.
- SMS — Twilio, MessageBird, Plivo, Nexmo, Termii, Sendchamp, Africa's Talking, Kannel, …
- Subscribers — Subscriber profiles with channels, preferences, topics.
- Topics — Pub/sub style subscribe many users to a topic.
- Translations — i18n support for templates.
- Workflows — Code-first or visual notification workflows with steps, branches, delays.
Developer interfaces
| Kind | Amplitude | Novu |
|---|---|---|
| CLI | — | Novu CLI |
| SDK | amplitude-analytics-python, @amplitude/analytics-react-native, amplitude-android, amplitude-js / browser-sdk, amplitude-node, AmplitudeSwift (iOS) | go-novu, @novu/api, @novu/framework, novu-java, novu-kotlin, novu-php, novu (Python), @novu/react (Inbox), novu-ruby |
| REST | Amplitude HTTP API v2, Batch Event API, Export API | Novu REST API |
| OTHER | Data Destinations (webhooks) | Outbound Webhooks, Self-hosted (Docker) |
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