Amplitude vs Sanity
Digital analytics + experimentation + CDP
vs. Structured content platform — headless CMS with real-time + GROQ
Pricing tiers
Amplitude
Starter (Free)
10K Monthly Tracked Users, 10M events/mo. Session Replay + unlimited feature flags + Web Experimentation + AI Feedback included.
Free
Plus
$49/mo (annual). Up to 300K MTUs + 25M events. Unlimited product analytics, behavioral cohorts, feature tagging, custom audiences.
$49/mo
Growth
Custom. Causal insights, Feature Experimentation, real-time streaming, predictive audiences.
Custom
Enterprise
Custom. Cross-product analysis, advanced data controls, mutual exclusion groups, multi-armed bandit.
Custom
Sanity
Free
20 seats. 2 public datasets. 10K documents. 250K API req + 1M CDN req/month. Content Agent + live preview + visual editing.
Free
Growth
$15 per seat/month. 50 seats. 2 datasets (public or private). 25K docs. Same API limits + pay-as-you-go overages.
$15/mo
Enterprise
Custom. SAML SSO, Media Library, dedicated support, 99.99% SLA.
Custom
Free-tier quotas head-to-head
Comparing starter on Amplitude vs free on Sanity.
| Metric | Amplitude | Sanity |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Amplitude · 13 features
- AI Feedback (Asking) — Natural language questions over your Amplitude data.
- Amplitude CDP — Customer Data Platform — identify, segment, sync to 150+ destinations.
- Causal Insights — AI identifies why a metric changed — root cause.
- Cross-Product Analysis — Analyze across multiple apps/products in the same org.
- Data Governance — Taxonomies, schemas, approvals, category management.
- Data Warehouse Sync — Sync data to/from Snowflake, BigQuery, Redshift, Databricks.
- Feature Experimentation — Server-side / SDK-level experiments. Growth+.
- Feature Flags — Targeting rules + rollouts. Unlimited in Starter.
- North Star Metric — Pre-built dashboards for key metric tracking.
- Predictive Audiences — ML-based forecasting of user behavior.
- Product Analytics — Core events + funnels + retention + segmentation.
- Session Replay — Pixel-perfect user session recording + privacy masking.
- Web Experimentation — A/B test visual changes on your site without deploy.
Sanity · 16 features
- Agent Context — Expose your content schema + docs to LLM agents.
- Content Agent (AI) — AI assistant inside Studio for generation + translation.
- Content History — Every change versioned. Rollback + diff.
- Content Lake — Distributed real-time DB for structured content. Multi-region replicas.
- Datasets — Logical content partitions (stage/prod/etc.). Easy cloning.
- GROQ — Graph-Relational Object Queries — JSON-native query language.
- Image CDN — Smart transforms (crop, format, quality) via URL params.
- Internationalization — Multiple locales per document with native i18n plugins.
- Live Previews — Draft previews with stega-encoded content.
- Media Library (Ent) — Org-wide media with DAM features.
- Portable Text — Structured rich text format (JSON). Portable across channels.
- Real-Time Collaboration — Live presence + collaborative editing.
- Sanity Studio — Open-source React editor — customize with your own components + workflow.
- Scheduled Publishing — Schedule content to publish at a future date.
- Visual Editing — Click-to-edit inline on your Next.js/etc. website.
- Webhooks — Events on create/update/delete with GROQ filter.
Developer interfaces
| Kind | Amplitude | Sanity |
|---|---|---|
| CLI | — | Sanity CLI |
| SDK | amplitude-analytics-python, @amplitude/analytics-react-native, amplitude-android, amplitude-js / browser-sdk, amplitude-node, AmplitudeSwift (iOS) | @sanity/client, sanity-python, @sanity/ui + next-sanity |
| REST | Amplitude HTTP API v2, Batch Event API, Export API | Image CDN, Sanity HTTP API |
| MCP | — | Sanity MCP |
| OTHER | Data Destinations (webhooks) | GROQ Query Language, Webhooks |
Staxly is an independent catalog of developer platforms. Outbound links to Amplitude and Sanity are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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