Better Stack vs Mailgun
Observability + uptime + incident management in one — modern alternative to Datadog
vs. Email API for developers with deep deliverability tooling
Pricing tiers
Better Stack
Pay-as-you-go
Ingest $0.15/GB, retention $0.08/GB/month. Metrics $0.75/GB/month.
$0 base (usage-based)
Free
10 monitors + heartbeats, 1 status page. 3GB logs @ 3-day retention. 30GB metrics. 100K exceptions/mo. 5k session replays.
Free
Telemetry — Nano
$30/mo ($25 annual). 40 GB logs/traces/metrics. 30-day retention.
$30/mo
Responder License
$34/mo ($29 annual) per responder. Unlimited phone + SMS alerts. Required for on-call.
$34/mo
Telemetry — Micro
$120/mo. 160 GB.
$120/mo
Telemetry — Mega
$250/mo. 340 GB.
$250/mo
Telemetry — Tera
$500/mo. 700 GB.
$500/mo
Mailgun
Free
100 emails/day. 1 custom domain, 1-day log retention, 1 inbound route. No credit card.
Free
Basic
$15/month. 10,000 emails/month, no daily limit, 5 inbound routes.
$15/mo
Foundation
$35/month (1st month free). 50,000 emails/month, 1,000 custom domains, 5-day retention.
$35/mo
Scale
$90/month. 100,000 emails/month, SAML SSO, 5,000 email validations, dedicated IP pools, 30-day retention.
$90/mo
Enterprise
Custom. Deliverability services, managed onboarding.
Custom
Free-tier quotas head-to-head
Comparing free on Better Stack vs free on Mailgun.
| Metric | Better Stack | Mailgun |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Better Stack · 13 features
- Dashboards — SQL + chart-based dashboards.
- Distributed Tracing — OpenTelemetry traces with span analysis.
- Error Tracking — Sentry-style error capture per $0.000075/exception.
- Heartbeats (Cron) — Dead-man-switch style alerts for cron/scheduled jobs.
- Logs (formerly Logtail) — Centralized structured logging with live tail + SQL.
- Metrics — Prometheus-compatible metrics ingest + visualization.
- On-Call & Incidents — Schedules, escalations, incident response with postmortems.
- Phone + SMS Alerts — Unlimited phone + SMS on Responder license.
- Reporting & Analytics — +$5/member/month add-on.
- Session Replay — Integrated with error events.
- SQL Queries over Logs — ClickHouse-backed SQL on all ingested telemetry.
- Status Pages — Hosted status pages with custom domain + brandable.
- Uptime Monitoring — HTTP, keyword, ping, TCP, UDP monitors. Global checkpoints.
Mailgun · 14 features
- Batch Sending — Send up to 1,000 recipients per API call via recipient variables.
- Dedicated IPs — IP pools with auto warmup. Scale+ tier.
- Deliverability Suite — Inbox placement testing, DMARC reporting, seed lists.
- Email Logs — Searchable log of all send attempts + events.
- Email Templates — Template builder + variables + versioning.
- Email Validation — Real-time email verification (syntax, MX, role accounts, disposable).
- EU Region — Data stored in EU for GDPR-sensitive customers.
- Inbound Routing — Route incoming emails to URLs/SMTP. Attachment forwarding.
- Mailing Lists — Unlimited mailing lists with bulk subscribe/unsubscribe.
- Open/Click Tracking — HTML + text tracking with configurable tracking domain.
- SAML SSO — Scale+ tier.
- Send API — REST/SMTP send with MIME + tracking.
- Tags — Tag messages to slice stats.
- Webhook Events — delivered, opened, clicked, unsubscribed, complained, permanent_fail, temporary_…
Developer interfaces
| Kind | Better Stack | Mailgun |
|---|---|---|
| SDK | logtail-ruby, pino-logtail / winston transport, python-logtail | mailgun.js (Node), mailgun-php, mailgun-python, mailgun-ruby |
| REST | Better Stack REST API, Telemetry API | Mailgun REST API |
| OTHER | OTLP (OpenTelemetry), Webhooks | Inbound Routing, SMTP Relay, Webhooks |
Staxly is an independent catalog of developer platforms. Outbound links to Better Stack and Mailgun are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
Want this comparison in your AI agent's context? Install the free Staxly MCP server.