Clerk vs Novu
User management and authentication as a service
vs. Open-source notification infrastructure — workflows across email, SMS, push, chat, in-app
Pricing tiers
Clerk
Free
50k MAU included. No SSO/SAML. Perfect for side projects and early prototypes.
Free
Pro
$25/mo (or $20/mo annual). 50k MAU, $0.02 each after. 1 enterprise SSO connection per app. Webhooks, JWT templates, custom session duration.
$25/mo
Business
$300/mo (or $250/mo annual). Advanced organizations, enhanced support, additional enterprise features.
$300/mo
Enterprise
Custom. Volume MAU discounts, SLA, workspace-wide SAML SSO, dedicated support.
Custom
Novu
Free
10K workflow runs/mo. All channels. 20 workflows, 2 environments, 3 team members, 24h retention.
Free
Self-hosted (OSS)
Open source (MIT). Run locally or on own infrastructure. No usage limits.
$0 base (usage-based)
Pro
From $30/mo. 30K+ runs, 7-day retention, branding removal, advanced email editor.
$30/mo
Team
From $250/mo. 250K+ runs, 10 envs, 90-day retention, RBAC, 600 RPS.
$250/mo
Enterprise
Custom. 10M+ runs, HIPAA BAA, SSO/OIDC, data residency (SG/UK/AU/JP/KR), self-hosted/VPC.
Custom
Free-tier quotas head-to-head
Comparing hobby on Clerk vs free on Novu.
| Metric | Clerk | Novu |
|---|---|---|
| mao | 100 orgs/month | — |
| mau | 50000 users/month | — |
| retention | — | 1 days |
| sso connections | 0 connections | — |
| workflow runs monthly | — | 10000 runs/mo |
| workflows | — | 20 workflows |
Features
Clerk · 15 features
- Account Portal — Hosted sign-in/user profile pages at accounts.yourapp.com — zero UI code, fully …
- Bot Protection — Cloudflare Turnstile CAPTCHA integrated into sign-up.
- Clerk Billing — Built-in Stripe-powered billing: subscriptions, plans, proration — ties directly…
- Enterprise SSO (SAML/OIDC) — SAML and OIDC for enterprise customers. Per-domain connection. Pro+ (1 included)…
- Impersonation — Act as a user from dashboard to debug. Logged.
- JWT Templates — Custom JWT issuance for third-party backends (Supabase, Hasura, Firebase, Convex…
- Machine Tokens (M2M) — API keys and machine tokens for service-to-service auth in addition to user sess…
- Multi-Factor Auth — TOTP (authenticator apps), SMS OTP, backup codes. Forced or optional per user.
- Organizations (B2B) — Multi-tenant orgs with roles, permissions, invitations, domain allowlist, and pe…
- Passkeys (WebAuthn) — Passwordless passkey sign-in with per-device biometrics.
- Prebuilt Components — Drop-in React components: <SignIn/>, <SignUp/>, <UserButton/>, <OrganizationSwit…
- Sessions — Server-side session tokens. Sliding expiration by default; configurable absolute…
- User Management — Full user CRUD, metadata (public/private/unsafe), email/phone verification, ban/…
- Waitlist Mode — Collect sign-ups before opening the app. Approve waitlist entries to activate ac…
- Webhooks — Events: user.created/updated/deleted, session.created, organization.* — delivere…
Novu · 15 features
- Activity Feed — Message-by-message delivery timeline.
- Chat — Slack, Microsoft Teams, Discord, Mattermost, WhatsApp, WeChat.
- Email — SendGrid, Postmark, Mailgun, AWS SES, Resend, SMTP, Plunk, Mailjet, Sparkpost, M…
- Inbox — React/Next/Vue/Angular in-app Inbox component.
- Layouts — Reusable email layouts with template nesting.
- Multi-tenancy — Per-tenant branding, templates, preferences.
- Novu Framework — Code-first workflow DSL (TypeScript) colocated with app code.
- Preferences — Per-subscriber + global notification preferences.
- Push — APNs, FCM, Expo, OneSignal, Pushpad, Pusher.
- Self-hosting — Docker Compose / Kubernetes deployment of full stack.
- SMS — Twilio, MessageBird, Plivo, Nexmo, Termii, Sendchamp, Africa's Talking, Kannel, …
- Subscribers — Subscriber profiles with channels, preferences, topics.
- Topics — Pub/sub style subscribe many users to a topic.
- Translations — i18n support for templates.
- Workflows — Code-first or visual notification workflows with steps, branches, delays.
Developer interfaces
| Kind | Clerk | Novu |
|---|---|---|
| CLI | — | Novu CLI |
| SDK | @clerk/astro, @clerk/backend / @clerk/clerk-sdk-node, @clerk/chrome-extension, @clerk/clerk-expo, @clerk/clerk-js (vanilla), @clerk/clerk-react, @clerk/clerk-react-native, @clerk/nextjs, @clerk/nuxt, @clerk/remix, clerk-sdk-go, clerk-sdk-python, clerk-sdk-ruby, @clerk/tanstack-start, @clerk/vue | go-novu, @novu/api, @novu/framework, novu-java, novu-kotlin, novu-php, novu (Python), @novu/react (Inbox), novu-ruby |
| REST | Backend REST API, Frontend API | Novu REST API |
| MCP | Clerk MCP | — |
| OTHER | Webhooks (Svix) | Outbound Webhooks, Self-hosted (Docker) |
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