Contentful vs Stytch
Enterprise headless CMS — Compose + Studio + Personalization
vs. Authentication platform for B2C and B2B
Pricing tiers
Contentful
Free
10 users, 2 roles, 2 locales, 100K API calls/mo, 50 GB CDN, 10K records, 25 content types.
Free
Lite
$300/mo. 20 users, 3 roles, 3 locales, 1M API calls/mo, 100 GB CDN.
$300/mo
Premium
Custom. Unlimited API calls, unlimited spaces, 24/7 support, 99.99% SLA.
Custom
Personalization Add-on
Start/Core/Scale (100K/500K/1M MAUs). Custom pricing.
Custom
Stytch
Free
10,000 MAU. Unlimited orgs. 5 SSO/SCIM connections. 1,000 M2M tokens. 10,000 fraud fingerprints. Full auth suite.
Free
Pay as you go
Usage-based after free allowances. Volume discounts for high MAU.
$0 base (usage-based)
Enterprise
Custom. 99.99% SLA, private Slack, migration assistance, HIPAA/BAA.
Custom
Free-tier quotas head-to-head
Comparing free on Contentful vs free on Stytch.
| Metric | Contentful | Stytch |
|---|---|---|
| fraud fingerprints included | — | 10000 fingerprints/month |
| m2m tokens included | — | 1000 tokens |
| mau included | — | 10000 users/month |
| organizations | — | unlimited orgs |
| sso connections included | — | 5 conns |
Features
Contentful · 17 features
- AI Actions — AI content generation/translation/editing in workflow.
- App Framework — Build custom apps + extensions for the web UI.
- Compose — Visual page-building UI for editors.
- Content Delivery API — Read-only, cached, fast (CDN-backed) for published content.
- Contentful Studio — AI-assisted multi-channel composition.
- Content Management API — Full read/write for admin + authoring tools.
- Content Modeling — Rich content types with fields, references, validations.
- Environments — Branchable content workspaces (staging, preview, etc.).
- GraphQL Content API — Flexible queries with pagination, filtering, nested references.
- Images API — On-the-fly image manipulation (crop, resize, format).
- Localization — Multi-locale content with inheritance.
- Marketplace Apps — 300+ apps: Cloudinary, Shopify, BigCommerce, Optimizely, etc.
- Personalization — Content variants by audience. Acquired Ninetailed 2024.
- Scheduled Publishing — Queue entries for future publish.
- Tasks + Comments — Editorial collaboration.
- Webhooks — HTTP + transformation on publish/unpublish/archive.
- Workflows — Editorial approval + publication workflows.
Stytch · 15 features
- B2B Auth — Multi-tenant auth: organizations, roles, JIT provisioning, enterprise SSO, SCIM.
- B2C Auth — Consumer auth: passwordless (magic links, OTP), passwords, OAuth, passkeys, WebA…
- Device Fingerprinting — Fingerprint devices at signup/login. Block bots, credential stuffing, and ATO at…
- Device-Fingerprint Risk API — Real-time risk scoring API usable even without full auth.
- Enterprise SSO (OIDC) — OIDC SSO per organization.
- Enterprise SSO (SAML) — SAML 2.0 SSO per organization. Self-serve admin portal.
- JIT Provisioning — Auto-create users in an org on first SSO sign-in.
- Machine-to-Machine — Client-credentials OAuth for service-to-service.
- OAuth / Social — Google, Apple, Microsoft, GitHub, Slack, Discord, Facebook, LinkedIn, Amazon, Bi…
- Organizations — Multi-tenant primitive with policies per org.
- Passkeys (WebAuthn) — FIDO2 passkey enrollment and authentication.
- Passwordless — Magic links (email) + OTP (email/SMS/WhatsApp) + embeddable magic links.
- RBAC — Roles and permissions per organization (B2B).
- SCIM Provisioning — Directory user/group provisioning from Okta, Azure, Google Workspace.
- Sessions — JWT or opaque session tokens. Configurable lifetime.
Developer interfaces
| Kind | Contentful | Stytch |
|---|---|---|
| CLI | contentful-cli | — |
| SDK | contentful (JS client), contentful-management (Node) | Android SDK, Go backend SDK, iOS SDK, Java backend SDK, JavaScript SDK, Next.js SDK, Node backend SDK, Python backend SDK, React SDK, Ruby backend SDK |
| REST | Content Delivery API, Content Management API, Content Preview API, Images API | B2B API, B2C API |
| GRAPHQL | GraphQL Content API | — |
| OTHER | Webhooks | — |
Staxly is an independent catalog of developer platforms. Outbound links to Contentful and Stytch are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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