Contentful vs WorkOS
Enterprise headless CMS — Compose + Studio + Personalization
vs. The modern identity platform for B2B SaaS
Pricing tiers
Contentful
Free
10 users, 2 roles, 2 locales, 100K API calls/mo, 50 GB CDN, 10K records, 25 content types.
Free
Lite
$300/mo. 20 users, 3 roles, 3 locales, 1M API calls/mo, 100 GB CDN.
$300/mo
Premium
Custom. Unlimited API calls, unlimited spaces, 24/7 support, 99.99% SLA.
Custom
Personalization Add-on
Start/Core/Scale (100K/500K/1M MAUs). Custom pricing.
Custom
WorkOS
AuthKit Free
First 1M MAUs free. Unlimited organizations, user management, social OAuth, passwordless.
Free
AuthKit Scale
Per 1M additional MAUs.
$2500/mo
Enterprise / Annual Credits
Custom with 99.99% SLA, guided migration, dedicated support.
Custom
Free-tier quotas head-to-head
Comparing free on Contentful vs authkit-free on WorkOS.
| Metric | Contentful | WorkOS |
|---|---|---|
| mau included | — | 1000000 users/month |
| organizations | — | unlimited orgs |
| staging environments | — | free envs |
Features
Contentful · 17 features
- AI Actions — AI content generation/translation/editing in workflow.
- App Framework — Build custom apps + extensions for the web UI.
- Compose — Visual page-building UI for editors.
- Content Delivery API — Read-only, cached, fast (CDN-backed) for published content.
- Contentful Studio — AI-assisted multi-channel composition.
- Content Management API — Full read/write for admin + authoring tools.
- Content Modeling — Rich content types with fields, references, validations.
- Environments — Branchable content workspaces (staging, preview, etc.).
- GraphQL Content API — Flexible queries with pagination, filtering, nested references.
- Images API — On-the-fly image manipulation (crop, resize, format).
- Localization — Multi-locale content with inheritance.
- Marketplace Apps — 300+ apps: Cloudinary, Shopify, BigCommerce, Optimizely, etc.
- Personalization — Content variants by audience. Acquired Ninetailed 2024.
- Scheduled Publishing — Queue entries for future publish.
- Tasks + Comments — Editorial collaboration.
- Webhooks — HTTP + transformation on publish/unpublish/archive.
- Workflows — Editorial approval + publication workflows.
WorkOS · 13 features
- Audit Logs — Standardized audit log pipeline with streaming to SIEMs (Splunk, Datadog, Sumo L…
- AuthKit — Complete drop-in user management UI + hosted auth flows. Built on top of WorkOS.
- Directory Sync — SCIM-based user provisioning/deprovisioning from Okta, Azure AD, Google Workspac…
- FGA (WorkOS) — Fine-grained authorization based on Google Zanzibar / OpenFGA.
- Magic Auth — Passwordless email codes + links. Good alternative to password auth for B2B.
- Multi-Factor Auth — TOTP + SMS MFA enrollment and verification APIs.
- Organizations — Multi-tenant B2B primitive. Attach SSO/Directory/Audit to specific customer orgs…
- Passkeys — WebAuthn passkeys as a first-class factor.
- Radar — Fraud protection: device fingerprinting + risk scoring at signup and login.
- Single Sign-On — Plug-and-play SAML 2.0 + OIDC SSO with 30+ identity providers pre-mapped.
- User Management — REST API + webhooks for user CRUD, email verification, sessions, MFA, metadata.
- Vault — Secret storage for tokens + per-tenant credentials.
- Widgets — Embeddable admin portals (SSO setup, directory mapping) that your customers self…
Developer interfaces
| Kind | Contentful | WorkOS |
|---|---|---|
| CLI | contentful-cli | — |
| SDK | contentful (JS client), contentful-management (Node) | workos-go, @workos-inc/authkit-nextjs, workos-java, workos-node, workos-php, workos-python, workos-ruby |
| REST | Content Delivery API, Content Management API, Content Preview API, Images API | WorkOS REST API |
| GRAPHQL | GraphQL Content API | — |
| OTHER | Webhooks | Webhooks |
Staxly is an independent catalog of developer platforms. Outbound links to Contentful and WorkOS are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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