GitBook vs Figma
Modern docs & knowledge bases — Notion-meets-Mintlify for teams
vs. Collaborative interface design — the dominant tool for UI, UX + prototyping
Pricing tiers
GitBook
Free (Personal)
$0. Unlimited public docs, unlimited editors, AI Assistant (limited). For open-source or personal.
Free
Plus
$6.70/user/mo (annual) or $10/mo. Unlimited public + private spaces, custom domain.
$7/mo
Pro
$12.50/user/mo annual. SSO, advanced security, visitor auth, git sync auto-merge.
$13/mo
Enterprise
Custom. SAML, audit logs, dedicated support, security reviews.
Custom
Figma
Starter
$0. 3 Figma files, 3 FigJam files. Unlimited collaborators. Basic features.
$0 base (usage-based)
Professional
$15/editor/mo annual ($20/mo). Unlimited files, version history, team libraries.
$15/mo
Dev Mode Seats
$25/dev/mo. Read-only access for engineers (alternative to full editor seats).
$25/mo
Organization
$45/editor/mo annual ($55/mo). Design systems, branch + merge, SSO.
$45/mo
Enterprise
$75/editor/mo. SAML, audit log, security reviews, dedicated CSM, HIPAA.
$75/mo
Free-tier quotas head-to-head
Comparing free on GitBook vs free on Figma.
| Metric | GitBook | Figma |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
GitBook · 14 features
- AI Assistant — End-user chat + authoring help.
- Block Editor — Notion-style visual editor.
- Change Requests — PR-like review for docs edits.
- Custom Domain — docs.yourco.com.
- Full-text Search — Scoped + global.
- Git Sync — Two-way GitHub/GitLab sync.
- Integrations Gallery — Built-in integrations panel.
- Markdown Support — Import/export MD.
- OpenAPI Blocks — Embed interactive API reference.
- Page Analytics — Views, search queries, feedback.
- PDF Export — Download docs as PDF.
- SSO — SAML + OIDC.
- Versioning — Compare versions, revert.
- Visitor Authentication — Gate private docs (Pro+).
Figma · 19 features
- Auto Layout — Flexbox-like layout constraints.
- Branch + Merge — Git-like workflow for designs.
- Comments + Reactions — In-file discussion.
- Components — Reusable + variants + properties.
- Design — Vector + layout tools.
- Dev Mode — Handoff view with code specs.
- FigJam — Whiteboard / brainstorming.
- Figma AI — Generative design + Make Designs.
- Figma MCP — AI agent access via Model Context Protocol.
- Figma Slides — Presentations.
- Inspect + Code Tokens — Extract CSS/iOS/Android.
- Plugin Ecosystem — 10,000+ community plugins.
- Prototyping — Interactive flows + transitions.
- REST API — Read file contents + export.
- SSO — SAML/OIDC (Org+).
- Team Libraries — Shared component libraries.
- Variables + Modes — Design tokens with dark/light mode switching.
- Webhooks — File / version events.
- Widgets — Custom interactive widgets in files.
Developer interfaces
| Kind | GitBook | Figma |
|---|---|---|
| CLI | gitbook CLI (legacy) | — |
| SDK | @gitbook/api (TS) | Plugins API, Widgets API |
| REST | GitBook HTTP API | Figma REST API |
| MCP | — | Figma MCP (Dev Mode) |
| OTHER | GitBook Editor, GitBook Webhooks, GitHub/GitLab Sync | Figma Desktop, Figma Web, Figma Webhooks |
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