GitBook vs Loops
Modern docs & knowledge bases — Notion-meets-Mintlify for teams
vs. Email marketing for SaaS — loops, transactional, campaigns in one
Pricing tiers
GitBook
Free (Personal)
$0. Unlimited public docs, unlimited editors, AI Assistant (limited). For open-source or personal.
Free
Plus
$6.70/user/mo (annual) or $10/mo. Unlimited public + private spaces, custom domain.
$7/mo
Pro
$12.50/user/mo annual. SSO, advanced security, visitor auth, git sync auto-merge.
$13/mo
Enterprise
Custom. SAML, audit logs, dedicated support, security reviews.
Custom
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Free-tier quotas head-to-head
Comparing free on GitBook vs free on Loops.
| Metric | GitBook | Loops |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
GitBook · 14 features
- AI Assistant — End-user chat + authoring help.
- Block Editor — Notion-style visual editor.
- Change Requests — PR-like review for docs edits.
- Custom Domain — docs.yourco.com.
- Full-text Search — Scoped + global.
- Git Sync — Two-way GitHub/GitLab sync.
- Integrations Gallery — Built-in integrations panel.
- Markdown Support — Import/export MD.
- OpenAPI Blocks — Embed interactive API reference.
- Page Analytics — Views, search queries, feedback.
- PDF Export — Download docs as PDF.
- SSO — SAML + OIDC.
- Versioning — Compare versions, revert.
- Visitor Authentication — Gate private docs (Pro+).
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Developer interfaces
| Kind | GitBook | Loops |
|---|---|---|
| CLI | gitbook CLI (legacy) | — |
| SDK | @gitbook/api (TS) | @loops/loops, loops-py |
| REST | GitBook HTTP API | Loops REST API |
| OTHER | GitBook Editor, GitBook Webhooks, GitHub/GitLab Sync | Webhooks |
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