GrowthBook vs Auth0
Open-source feature flags + experimentation — Warehouse Native
vs. Customer identity platform from Okta
Pricing tiers
GrowthBook
Open Source (Self-Host)
MIT-licensed. Unlimited everything. Community support.
$0 base (usage-based)
Cloud — Starter (Free)
Up to 3 users. Unlimited flags + experiments. Warehouse Native included.
Free
Cloud — Pro
$40/user/month. Up to 50 users. Advanced stats, visual A/B editor, CUPED, sequential testing, bandits.
$40/mo
Cloud — Enterprise
Custom. Unlimited users, SSO/SAML, approval flows, data pipelines, exportable audit logs.
Custom
Self-Host Enterprise
Open Source + Enterprise license. Visual A/B editor, advanced metrics, SSO/SAML, approvals, training.
Custom
Auth0
B2C Essentials
Starting at 500 MAUs. Pro MFA, RBAC, passwordless, SAML, 10 orgs.
$35/mo
B2B Essentials
Unlimited orgs, 3 SSO connections, RBAC.
$150/mo
B2C Professional
Starting at 500 MAUs. Includes attack protection, custom DB, enterprise MFA.
$240/mo
B2B Professional
5+ SSO connections, attack protection, custom DB.
$800/mo
Enterprise
Custom. 99.99% SLA, dedicated support.
Custom
Free-tier quotas head-to-head
Comparing oss on GrowthBook vs b2c-essentials on Auth0.
| Metric | GrowthBook | Auth0 |
|---|---|---|
| mau start | — | 500 MAU |
| sso connections | — | 0 conns |
Features
GrowthBook · 15 features
- Approval Flows — Require reviewer approval on flag changes. Enterprise.
- Audit Logs — Full change history. Exportable on Enterprise.
- Dimensions & Slicing — Break down experiment results by user dimensions.
- Edge SDK Support — Cloudflare Workers, Lambda@Edge, Fastly, Akamai EdgeWorkers, Netlify Edge.
- Experiments — A/B/n with CUPED variance reduction + sequential testing.
- Feature Flags — Boolean + string + number + JSON flags with targeting.
- Feature Reviews (PR-style) — Draft → review → approve flag changes.
- Guardrail Metrics — Auto-monitor key metrics during experiments.
- Metric Catalog — Define + reuse metrics across experiments.
- Multi-Armed Bandits — Adaptive traffic allocation. Pro+.
- Safe Rollouts — Guarded gradual rollouts with automatic rollback.
- SSO / SAML — Enterprise SSO for cloud + self-host EE.
- Sticky Bucketing — User stays in variant even after eligibility changes.
- Visual A/B Test Editor — No-code DOM editor for web experiments. Pro+.
- Warehouse Native — Connect your warehouse + run experiments against your events data.
Auth0 · 14 features
- Attack Protection — Bot detection, brute-force protection, breached-password detection, suspicious I…
- Auth0 Actions — Node.js + TS hooks that run during auth flows (login, post-login, signup, MFA). …
- Auth0 FGA (OpenFGA) — Fine-grained relationship-based authorization (ReBAC). Based on Google Zanzibar.
- Custom Database — BYO user DB: scripts in Actions read from your database and create Auth0 users o…
- Custom Domain — Serve auth at auth.yourbrand.com with managed cert.
- Enterprise SSO — SAML 2.0 + OIDC + AD/LDAP enterprise connections. Per-tenant or per-org.
- Log Streaming — Stream tenant logs to Datadog, Splunk, Sumo Logic, Azure Sentinel, HTTP, Mixpane…
- Machine-to-Machine — Client-credentials grant for backend services.
- Multi-Factor Auth — SMS, Voice, Email, TOTP, WebAuthn (biometrics), Push (Guardian app), Duo.
- Organizations — Multi-tenant B2B: orgs with invitations, roles, branding, enterprise connections…
- Passkeys — FIDO2/WebAuthn passkey sign-in.
- Passwordless — Email magic link + code, SMS code, WebAuthn.
- RBAC — Roles, permissions, API scopes — attach to users or orgs.
- Universal Login — Hosted login page with customization, multi-factor flows, passwordless, social, …
Developer interfaces
| Kind | GrowthBook | Auth0 |
|---|---|---|
| CLI | — | Auth0 CLI |
| SDK | Edge SDKs (CF Workers / Lambda@Edge / Fastly / Akamai), growthbook-android, growthbook-flutter, growthbook-go, growthbook-java, growthbook-node, growthbook-php, growthbook-python, growthbook-ruby, growthbook-swift, sdk-javascript, sdk-react | Auth0 Android, Auth0 iOS/Swift, @auth0/nextjs-auth0, Auth0 React SDK, Auth0 SPA.js SDK, Go Auth0 SDK, Node Auth0 Backend SDK, Python Auth0 SDK |
| REST | GrowthBook REST API | Authentication API, Management API |
| OTHER | Webhooks | — |
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