Kinde vs Contentful
Flexible authentication, user management, and feature flags
vs. Enterprise headless CMS — Compose + Studio + Personalization
Pricing tiers
Kinde
Free
10,500 MAU included. MFA, B2B orgs, custom domain, 2 custom roles, 1 webhook, 2 environments.
Free
Pro
Unlimited webhooks, roles, feature flags, API keys. Remove Kinde branding. SOC 2 attestation.
$25/mo
Plus
Unlimited enterprise SSO, API scopes, org-owned M2M apps, 6 environments.
$75/mo
Scale
11 environments, custom domain per org, SCIM, MFA triggers, 30-day audit logs.
$250/mo
Enterprise
Custom. Dedicated infra option, volume discounts, custom SLAs.
Custom
Contentful
Free
10 users, 2 roles, 2 locales, 100K API calls/mo, 50 GB CDN, 10K records, 25 content types.
Free
Lite
$300/mo. 20 users, 3 roles, 3 locales, 1M API calls/mo, 100 GB CDN.
$300/mo
Premium
Custom. Unlimited API calls, unlimited spaces, 24/7 support, 99.99% SLA.
Custom
Personalization Add-on
Start/Core/Scale (100K/500K/1M MAUs). Custom pricing.
Custom
Free-tier quotas head-to-head
Comparing free on Kinde vs free on Contentful.
| Metric | Kinde | Contentful |
|---|---|---|
| custom roles | 2 roles | — |
| environments | 2 envs | — |
| feature flags | 10 flags | — |
| mau included | 10500 users/month | — |
| webhooks | 1 webhooks | — |
Features
Kinde · 14 features
- API Scopes — OAuth scopes for your APIs, enforced server-side (Plus+).
- B2B Organizations — Multi-tenant orgs with user roles, invitations, feature flags per org.
- Custom Domain — Host auth at auth.yourbrand.com. Free tier includes this.
- Enterprise SSO — SAML 2.0 + OIDC enterprise connections (Plus unlimited).
- Feature Flags — Built-in feature flags with per-user/org overrides. No separate service needed.
- Kinde AI — AI-assisted query and insights over your Kinde data.
- Kinde Billing (preview) — Built-in subscription billing linked to users/orgs. Stripe under the hood.
- Machine-to-Machine — Client credentials grant for service-to-service auth.
- Multi-Factor Auth — TOTP authenticator apps, SMS, email, passkey.
- Passwordless — Email code + passkey (WebAuthn).
- Roles & Permissions — RBAC with roles → permissions. Assigned per user or per organization.
- SCIM Provisioning — Directory provisioning from IdPs (Scale tier).
- Sign-in Widget — Hosted pages + themeable widget for login/signup. Customizable with CSS.
- Webhooks — Event webhooks: user.created/updated, organization events, MFA, etc.
Contentful · 17 features
- AI Actions — AI content generation/translation/editing in workflow.
- App Framework — Build custom apps + extensions for the web UI.
- Compose — Visual page-building UI for editors.
- Content Delivery API — Read-only, cached, fast (CDN-backed) for published content.
- Contentful Studio — AI-assisted multi-channel composition.
- Content Management API — Full read/write for admin + authoring tools.
- Content Modeling — Rich content types with fields, references, validations.
- Environments — Branchable content workspaces (staging, preview, etc.).
- GraphQL Content API — Flexible queries with pagination, filtering, nested references.
- Images API — On-the-fly image manipulation (crop, resize, format).
- Localization — Multi-locale content with inheritance.
- Marketplace Apps — 300+ apps: Cloudinary, Shopify, BigCommerce, Optimizely, etc.
- Personalization — Content variants by audience. Acquired Ninetailed 2024.
- Scheduled Publishing — Queue entries for future publish.
- Tasks + Comments — Editorial collaboration.
- Webhooks — HTTP + transformation on publish/unpublish/archive.
- Workflows — Editorial approval + publication workflows.
Developer interfaces
| Kind | Kinde | Contentful |
|---|---|---|
| CLI | — | contentful-cli |
| SDK | Kinde Android / Kotlin, Kinde Flutter SDK, Kinde Go SDK, Kinde iOS / Swift, @kinde-oss/kinde-auth-nextjs, @kinde-oss/kinde-auth-react, @kinde-oss/kinde-nodejs-sdk, Kinde Python SDK | contentful (JS client), contentful-management (Node) |
| REST | Kinde Management API | Content Delivery API, Content Management API, Content Preview API, Images API |
| GRAPHQL | — | GraphQL Content API |
| MCP | Kinde MCP | — |
| OTHER | — | Webhooks |
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