Kinde vs Loops
Flexible authentication, user management, and feature flags
vs. Email marketing for SaaS — loops, transactional, campaigns in one
Pricing tiers
Kinde
Free
10,500 MAU included. MFA, B2B orgs, custom domain, 2 custom roles, 1 webhook, 2 environments.
Free
Pro
Unlimited webhooks, roles, feature flags, API keys. Remove Kinde branding. SOC 2 attestation.
$25/mo
Plus
Unlimited enterprise SSO, API scopes, org-owned M2M apps, 6 environments.
$75/mo
Scale
11 environments, custom domain per org, SCIM, MFA triggers, 30-day audit logs.
$250/mo
Enterprise
Custom. Dedicated infra option, volume discounts, custom SLAs.
Custom
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Free-tier quotas head-to-head
Comparing free on Kinde vs free on Loops.
| Metric | Kinde | Loops |
|---|---|---|
| custom roles | 2 roles | — |
| environments | 2 envs | — |
| feature flags | 10 flags | — |
| mau included | 10500 users/month | — |
| webhooks | 1 webhooks | — |
Features
Kinde · 14 features
- API Scopes — OAuth scopes for your APIs, enforced server-side (Plus+).
- B2B Organizations — Multi-tenant orgs with user roles, invitations, feature flags per org.
- Custom Domain — Host auth at auth.yourbrand.com. Free tier includes this.
- Enterprise SSO — SAML 2.0 + OIDC enterprise connections (Plus unlimited).
- Feature Flags — Built-in feature flags with per-user/org overrides. No separate service needed.
- Kinde AI — AI-assisted query and insights over your Kinde data.
- Kinde Billing (preview) — Built-in subscription billing linked to users/orgs. Stripe under the hood.
- Machine-to-Machine — Client credentials grant for service-to-service auth.
- Multi-Factor Auth — TOTP authenticator apps, SMS, email, passkey.
- Passwordless — Email code + passkey (WebAuthn).
- Roles & Permissions — RBAC with roles → permissions. Assigned per user or per organization.
- SCIM Provisioning — Directory provisioning from IdPs (Scale tier).
- Sign-in Widget — Hosted pages + themeable widget for login/signup. Customizable with CSS.
- Webhooks — Event webhooks: user.created/updated, organization events, MFA, etc.
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Developer interfaces
| Kind | Kinde | Loops |
|---|---|---|
| SDK | Kinde Android / Kotlin, Kinde Flutter SDK, Kinde Go SDK, Kinde iOS / Swift, @kinde-oss/kinde-auth-nextjs, @kinde-oss/kinde-auth-react, @kinde-oss/kinde-nodejs-sdk, Kinde Python SDK | @loops/loops, loops-py |
| REST | Kinde Management API | Loops REST API |
| MCP | Kinde MCP | — |
| OTHER | — | Webhooks |
Staxly is an independent catalog of developer platforms. Outbound links to Kinde and Loops are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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