Knock vs Algolia
Notifications-as-a-service: in-app feeds, email, push, SMS, chat via one API
vs. AI search & discovery — keyword + neural + personalization
Pricing tiers
Knock
Developer
Free forever. 10K messages, 500 guide users, 500 AI credits/month.
$0 base (usage-based)
Starter
$250/mo. 50K messages, 2.5K guide users, 2K AI credits. Remove branding.
$250/mo
Enterprise
Custom pricing. White-label, i18n, data warehouse, Datadog, SCIM, SAML, HIPAA/BAA.
Custom
Algolia
Build (Free)
10K search requests/mo, 1M records. Full features for dev/testing.
Free
Grow (PAYG)
Free up to 10K searches/mo + 100K records. $0.50 per 1K additional searches + $0.40 per 1K additional records.
$0 base (usage-based)
Grow Plus (PAYG)
Adds AI Ranking, Advanced Personalization, AI Synonyms, 10k rules/index. $1.75 per 1K searches.
$0 base (usage-based)
Elevate
Annual. NeuralSearch + AI Collections + Smart Groups + real-time personalization. 99.999% SLA, SSO.
Custom
Free-tier quotas head-to-head
Comparing starter on Knock vs build on Algolia.
| Metric | Knock | Algolia |
|---|---|---|
| guide users | 2500 users | — |
| guide users overage | $0.05/user USD/user | — |
| messages monthly | 50000 messages/mo | — |
| messages overage | $0.005/message USD/message | — |
Features
Knock · 13 features
- AI Agents — Autonomous notification drafting & workflow generation.
- Batch + Digest — Group notifications into digests on schedule or window.
- Chat — Slack, Microsoft Teams, Discord.
- Email — Send via SendGrid/Postmark/Resend/Mailgun/AWS SES as relays.
- Guides — In-product messaging, announcements, modals, banners.
- i18n / Localization — Translate templates by user locale.
- In-App Feed — Notification inbox with React/Vue/iOS/Android drop-in components.
- Multi-tenancy — Per-tenant branding, preferences, quiet hours.
- Outbound Webhooks — Subscribe to delivery events.
- Preferences — User + tenant preference center with granular controls.
- Push — iOS (APNs), Android (FCM), Expo, Web Push.
- SMS — Twilio, MessageBird, Telnyx, Vonage as providers.
- Workflows — Visual notification orchestration (branch, batch, delay, throttle).
Algolia · 16 features
- A/B Testing — Compare two index configurations on live traffic.
- AI Ranking — Dynamic re-ranking based on clicks + conversions.
- Algolia Crawler — Hosted crawler to index websites.
- Autocomplete — JavaScript autocomplete UI library.
- Insights API — Send click + conversion events to train AI Ranking.
- InstantSearch UI — UI libraries: React, Vue, Angular, iOS, Android — prebuilt search components.
- Keyword Search — Fast prefix + typo-tolerant full-text search.
- MCP Tools — Algolia MCP server for agent integrations.
- Merchandising Studio — No-code UI for merchants to pin/bury/boost products.
- NeuralSearch — Hybrid vector + keyword search.
- Personalization — Per-user ranking based on click history.
- Query Suggestions — AI-generated suggestion index from past searches.
- Recommend — Product recommendations: Related, Frequently Bought Together, Trending.
- Rules — Conditional overrides: pin results, banners, redirects, boost/bury.
- Search Analytics — Top searches, no-result searches, click-through rates.
- Synonyms — Equivalent term groups + typo-tolerance tuning.
Developer interfaces
| Kind | Knock | Algolia |
|---|---|---|
| CLI | Knock CLI | Algolia CLI |
| SDK | knockapi (Python), knockapi (Ruby), knock-elixir, knock-go, knock-java, @knocklabs/node, @knocklabs/react | algoliasearch-client-go, algoliasearch-client-kotlin, algoliasearch-client-swift, algoliasearch-java, algoliasearch (JS), algoliasearch-php, algoliasearch-python, algoliasearch-rails, react-instantsearch |
| REST | Knock REST API | Algolia Admin API, Algolia Search API |
| MCP | Knock MCP Server | — |
| OTHER | Outbound Webhooks | — |
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