Knock vs Axiom
Notifications-as-a-service: in-app feeds, email, push, SMS, chat via one API
vs. Observability for logs, traces, events — serverless-first, infinite scale
Pricing tiers
Knock
Developer
Free forever. 10K messages, 500 guide users, 500 AI credits/month.
$0 base (usage-based)
Starter
$250/mo. 50K messages, 2.5K guide users, 2K AI credits. Remove branding.
$250/mo
Enterprise
Custom pricing. White-label, i18n, data warehouse, Datadog, SCIM, SAML, HIPAA/BAA.
Custom
Axiom
Personal (Free)
No credit card. 500 GB/month ingest, 10 GB-hr compute, 25 GB storage, 30-day retention max.
Free
Axiom Cloud
$25/month minimum platform fee. Volume-based ingest + query credits. Always-free allowances: 1 TB/mo ingest, 100 GB-hr queries, 100 GB storage.
$25/mo
RBAC Add-on
+$50/month for role-based access control.
$50/mo
Audit Logs Add-on
+$50/month for audit logs.
$50/mo
Directory Sync Add-on
+$100/month for SCIM.
$100/mo
SSO Add-on
+$100/month for SAML SSO.
$100/mo
Enterprise
Custom. Dedicated cluster option, private connectivity, SLA.
Custom
Free-tier quotas head-to-head
Comparing starter on Knock vs personal on Axiom.
| Metric | Knock | Axiom |
|---|---|---|
| guide users | 2500 users | — |
| guide users overage | $0.05/user USD/user | — |
| ingest gb month | — | 500 GB/month |
| messages monthly | 50000 messages/mo | — |
| messages overage | $0.005/message USD/message | — |
| query compute gb hr | — | 10 GB-hr/month |
| retention max days | — | 30 days |
| storage gb | — | 25 GB |
Features
Knock · 13 features
- AI Agents — Autonomous notification drafting & workflow generation.
- Batch + Digest — Group notifications into digests on schedule or window.
- Chat — Slack, Microsoft Teams, Discord.
- Email — Send via SendGrid/Postmark/Resend/Mailgun/AWS SES as relays.
- Guides — In-product messaging, announcements, modals, banners.
- i18n / Localization — Translate templates by user locale.
- In-App Feed — Notification inbox with React/Vue/iOS/Android drop-in components.
- Multi-tenancy — Per-tenant branding, preferences, quiet hours.
- Outbound Webhooks — Subscribe to delivery events.
- Preferences — User + tenant preference center with granular controls.
- Push — iOS (APNs), Android (FCM), Expo, Web Push.
- SMS — Twilio, MessageBird, Telnyx, Vonage as providers.
- Workflows — Visual notification orchestration (branch, batch, delay, throttle).
Axiom · 15 features
- API Tokens — Scoped tokens for ingest or query.
- APL (query language) — Axiom Processing Language — Kusto-inspired pipes (`|`). Fast + expressive.
- AWS Lambda Extension — Native extension to ship Lambda logs + traces.
- Cloudflare Integration — Workers + Pages log drain. Log pull from any Cloudflare zone.
- Dashboards — Visualizations from APL queries: line/bar/pie/heatmap/table.
- Datasets — Logical partitions of data. Schema-free; fields auto-indexed.
- Elastic Bulk API compat — Elasticsearch Bulk API endpoint — drop-in replacement.
- Field Explorer — Auto-detected field stats, histograms, top-values per dataset.
- Monitors (alerts) — Threshold + anomaly-based alerting on APL queries. Route to Slack/PagerDuty/emai…
- next-axiom — Next.js logger with automatic correlation + Web Vitals capture.
- OpenTelemetry-native — Ingest OTLP/HTTP + gRPC. No proprietary agent.
- Saved Queries — Save + share APL queries as starters.
- Stream (live tail) — Live tail of incoming events with filter bar.
- Traces — OpenTelemetry-native. Distributed tracing across services.
- Vercel Integration — One-click: Vercel logs + Web Vitals → Axiom.
Developer interfaces
| Kind | Knock | Axiom |
|---|---|---|
| CLI | Knock CLI | Axiom CLI |
| SDK | knockapi (Python), knockapi (Ruby), knock-elixir, knock-go, knock-java, @knocklabs/node, @knocklabs/react | axiom-go, @axiomhq/js, axiom-py, axiom-rs, next-axiom |
| REST | Knock REST API | Axiom REST API, Ingest HTTP endpoint |
| MCP | Knock MCP Server | Axiom MCP |
| OTHER | Outbound Webhooks | — |
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