Knock vs Cloudways
Notifications-as-a-service: in-app feeds, email, push, SMS, chat via one API
vs. Managed cloud hosting across DigitalOcean, Vultr, Linode, AWS, Google Cloud
Pricing tiers
Knock
Developer
Free forever. 10K messages, 500 guide users, 500 AI credits/month.
$0 base (usage-based)
Starter
$250/mo. 50K messages, 2.5K guide users, 2K AI credits. Remove branding.
$250/mo
Enterprise
Custom pricing. White-label, i18n, data warehouse, Datadog, SCIM, SAML, HIPAA/BAA.
Custom
Cloudways
Autonomous — Free Trial
3-day free trial. 1 server, 20 GB disk, 150 GB bandwidth.
Free
Flexible — DO Micro
DigitalOcean-backed. 1 vCPU, 2 GB RAM, 50 GB storage, 2 TB bandwidth. Starting tier.
$11/mo
Flexible — DO Medium
4 vCPU, 8 GB RAM, 160 GB, 5 TB bandwidth.
$88/mo
Autonomous — Growth
WordPress-optimized autoscaling. 1 baseline server, 20 GB disk, 150 GB bandwidth.
$100/mo
Autonomous — Scale
2 baseline servers, 50 GB disk, 250 GB bandwidth.
$200/mo
Flexible — DO 8XL
24 vCPU, 128 GB RAM, 2.56 TB storage, 11 TB bandwidth.
$342/mo
Autonomous — Plus
3 baseline servers, 100 GB disk, 1 TB bandwidth.
$400/mo
Enterprise
Custom autoscale, volume pricing.
Custom
Free-tier quotas head-to-head
Comparing starter on Knock vs auto-free-trial on Cloudways.
| Metric | Knock | Cloudways |
|---|---|---|
| guide users | 2500 users | — |
| guide users overage | $0.05/user USD/user | — |
| messages monthly | 50000 messages/mo | — |
| messages overage | $0.005/message USD/message | — |
Features
Knock · 13 features
- AI Agents — Autonomous notification drafting & workflow generation.
- Batch + Digest — Group notifications into digests on schedule or window.
- Chat — Slack, Microsoft Teams, Discord.
- Email — Send via SendGrid/Postmark/Resend/Mailgun/AWS SES as relays.
- Guides — In-product messaging, announcements, modals, banners.
- i18n / Localization — Translate templates by user locale.
- In-App Feed — Notification inbox with React/Vue/iOS/Android drop-in components.
- Multi-tenancy — Per-tenant branding, preferences, quiet hours.
- Outbound Webhooks — Subscribe to delivery events.
- Preferences — User + tenant preference center with granular controls.
- Push — iOS (APNs), Android (FCM), Expo, Web Push.
- SMS — Twilio, MessageBird, Telnyx, Vonage as providers.
- Workflows — Visual notification orchestration (branch, batch, delay, throttle).
Cloudways · 17 features
- Autonomous (WordPress) — Fully managed WordPress with autoscaling.
- Backups — Automated daily + on-demand. Retention configurable.
- Bot Protection — Cloudflare Enterprise bot filtering add-on.
- Bot Scaler — Autonomous: auto-scale based on traffic patterns.
- Breeze (WP cache plugin) — In-house WordPress caching plugin.
- CloudwaysCDN — Built-in CDN add-on (StackPath-backed).
- Flexible Plans — BYO-sized servers on any of 5 providers. Full control over stack.
- Free Let's Encrypt SSL — 1-click cert install + auto-renewal.
- Free Migration — 1 free app migration per plan. Cloudways team moves your site.
- Horizontal Scaling — Auto-scale app servers (Autonomous plans).
- Malware Protection — Add-on ($4/app/month). Scan + clean.
- Object Cache Pro — Included on certain plans. Redis-backed object cache for WP.
- SafeUpdates — Automated WordPress plugin/theme updates with rollback.
- Staging Environments — 1-click staging clones with push-to-live.
- Team Collaboration — Invite team members with granular role permissions.
- Thunderstack (Optimized) — Apache + Nginx + Varnish + Redis + Memcached preconfigured for speed.
- Vertical Scaling — Resize server specs without migration.
Developer interfaces
| Kind | Knock | Cloudways |
|---|---|---|
| CLI | Knock CLI | — |
| SDK | knockapi (Python), knockapi (Ruby), knock-elixir, knock-go, knock-java, @knocklabs/node, @knocklabs/react | — |
| REST | Knock REST API | Cloudways API |
| MCP | Knock MCP Server | — |
| OTHER | Outbound Webhooks | Cloudways Platform (web UI), Server SSH Access, SFTP |
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