Knock vs Courier
Notifications-as-a-service: in-app feeds, email, push, SMS, chat via one API
vs. Notification API with multi-channel orchestration, templates, and preferences
Pricing tiers
Knock
Developer
Free forever. 10K messages, 500 guide users, 500 AI credits/month.
$0 base (usage-based)
Starter
$250/mo. 50K messages, 2.5K guide users, 2K AI credits. Remove branding.
$250/mo
Enterprise
Custom pricing. White-label, i18n, data warehouse, Datadog, SCIM, SAML, HIPAA/BAA.
Custom
Courier
Free
Up to 10,000 notifications/month. All channels. Community support.
Free
Business
From $99/mo. Higher volumes, advanced routing, preference center, branding removal.
$99/mo
Enterprise
Custom. SOC 2, SSO, dedicated support, volume discounts, SLA.
Custom
Free-tier quotas head-to-head
Comparing starter on Knock vs free on Courier.
| Metric | Knock | Courier |
|---|---|---|
| guide users | 2500 users | — |
| guide users overage | $0.05/user USD/user | — |
| messages monthly | 50000 messages/mo | — |
| messages overage | $0.005/message USD/message | — |
| notifications monthly | — | 10000 notifications/mo |
Features
Knock · 13 features
- AI Agents — Autonomous notification drafting & workflow generation.
- Batch + Digest — Group notifications into digests on schedule or window.
- Chat — Slack, Microsoft Teams, Discord.
- Email — Send via SendGrid/Postmark/Resend/Mailgun/AWS SES as relays.
- Guides — In-product messaging, announcements, modals, banners.
- i18n / Localization — Translate templates by user locale.
- In-App Feed — Notification inbox with React/Vue/iOS/Android drop-in components.
- Multi-tenancy — Per-tenant branding, preferences, quiet hours.
- Outbound Webhooks — Subscribe to delivery events.
- Preferences — User + tenant preference center with granular controls.
- Push — iOS (APNs), Android (FCM), Expo, Web Push.
- SMS — Twilio, MessageBird, Telnyx, Vonage as providers.
- Workflows — Visual notification orchestration (branch, batch, delay, throttle).
Courier · 13 features
- Chat — Slack, Microsoft Teams, Discord, Mattermost.
- Email — SendGrid, Postmark, Mailgun, AWS SES, Resend, SMTP.
- Inbox (In-App) — React/JS drop-in in-app inbox component.
- Lists — Segment recipients for bulk notification sends.
- Logs + Analytics — Per-message delivery timeline + engagement.
- Multi-channel Routing — Provider failover + preferred channel per user.
- Notification Designer — Visual editor for templates across channels.
- Preferences — Per-user notification preferences hub.
- Push — APNs, FCM, Expo, OneSignal.
- Send API — POST /send with template + recipients + data.
- SMS — Twilio, MessageBird, Vonage, Plivo, Telnyx.
- Templates + Versioning — Template brands, variants, localization, version history.
- Webhooks — Delivery + engagement event webhooks.
Developer interfaces
| Kind | Knock | Courier |
|---|---|---|
| CLI | Knock CLI | Courier CLI |
| SDK | knockapi (Python), knockapi (Ruby), knock-elixir, knock-go, knock-java, @knocklabs/node, @knocklabs/react | courier-go, courier-java, @trycourier/courier, trycourier (Python), @trycourier/react-inbox, trycourier (Ruby) |
| REST | Knock REST API | Courier REST API |
| MCP | Knock MCP Server | — |
| OTHER | Outbound Webhooks | Courier Studio, Outbound Webhooks |
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