Knock vs Deepgram
Notifications-as-a-service: in-app feeds, email, push, SMS, chat via one API
vs. Enterprise-grade speech-to-text + voice agents — Nova + Flux + Aura TTS
Pricing tiers
Knock
Developer
Free forever. 10K messages, 500 guide users, 500 AI credits/month.
$0 base (usage-based)
Starter
$250/mo. 50K messages, 2.5K guide users, 2K AI credits. Remove branding.
$250/mo
Enterprise
Custom pricing. White-label, i18n, data warehouse, Datadog, SCIM, SAML, HIPAA/BAA.
Custom
Deepgram
Pay-as-you-go
$200 free credit. No minimums, no expiration.
$0 base (usage-based)
Growth
Starting $4K+/year prepay. Up to 20% savings.
$4000/mo
Enterprise
Custom. Data residency, dedicated support, on-prem option.
Custom
Free-tier quotas head-to-head
Comparing starter on Knock vs payg on Deepgram.
| Metric | Knock | Deepgram |
|---|---|---|
| guide users | 2500 users | — |
| guide users overage | $0.05/user USD/user | — |
| messages monthly | 50000 messages/mo | — |
| messages overage | $0.005/message USD/message | — |
Features
Knock · 13 features
- AI Agents — Autonomous notification drafting & workflow generation.
- Batch + Digest — Group notifications into digests on schedule or window.
- Chat — Slack, Microsoft Teams, Discord.
- Email — Send via SendGrid/Postmark/Resend/Mailgun/AWS SES as relays.
- Guides — In-product messaging, announcements, modals, banners.
- i18n / Localization — Translate templates by user locale.
- In-App Feed — Notification inbox with React/Vue/iOS/Android drop-in components.
- Multi-tenancy — Per-tenant branding, preferences, quiet hours.
- Outbound Webhooks — Subscribe to delivery events.
- Preferences — User + tenant preference center with granular controls.
- Push — iOS (APNs), Android (FCM), Expo, Web Push.
- SMS — Twilio, MessageBird, Telnyx, Vonage as providers.
- Workflows — Visual notification orchestration (branch, batch, delay, throttle).
Deepgram · 15 features
- Aura TTS — Low-latency text-to-speech (<250ms).
- Data Residency — EU / US / custom regions.
- Diarization — Speaker identification.
- Intent Detection — Detect speaker intents automatically.
- Keyterm Prompting — Boost accuracy for proper nouns + domain terms.
- Language Detection — Auto-detect spoken language.
- On-Prem Deployment — Enterprise: run Deepgram in your infra.
- PII Redaction — Auto-redact sensitive info.
- Pre-recorded STT — Transcribe audio/video files.
- Sentiment Analysis — Per-segment sentiment scores.
- Smart Format — Numbers, dates, times auto-formatted.
- Streaming STT — Realtime WebSocket-based transcription.
- Summarization — Automatic transcript summaries.
- Topic Detection — Auto-extract conversation topics.
- Voice Agent API — Unified STT + LLM + TTS for voice bots.
Developer interfaces
| Kind | Knock | Deepgram |
|---|---|---|
| CLI | Knock CLI | — |
| SDK | knockapi (Python), knockapi (Ruby), knock-elixir, knock-go, knock-java, @knocklabs/node, @knocklabs/react | deepgram-dotnet-sdk, deepgram-go-sdk, deepgram-rust-sdk, @deepgram/sdk (Node), deepgram-sdk (Python) |
| REST | Knock REST API | Deepgram REST API |
| MCP | Knock MCP Server | — |
| OTHER | Outbound Webhooks | Streaming WebSocket, Voice Agent API |
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