Knock vs Exa
Notifications-as-a-service: in-app feeds, email, push, SMS, chat via one API
vs. AI search API for developers — neural + keyword hybrid for agents
Pricing tiers
Knock
Developer
Free forever. 10K messages, 500 guide users, 500 AI credits/month.
$0 base (usage-based)
Starter
$250/mo. 50K messages, 2.5K guide users, 2K AI credits. Remove branding.
$250/mo
Enterprise
Custom pricing. White-label, i18n, data warehouse, Datadog, SCIM, SAML, HIPAA/BAA.
Custom
Exa
Free Tier
1,000 requests/month at no cost. Access to all core products.
Free
Pay-as-you-go
Usage-based per endpoint. No monthly minimum.
$0 base (usage-based)
Startup + Education Grants
$1,000 in free credits for qualifying projects.
$0 base (usage-based)
Enterprise
Custom. High-volume, custom datasets, rate limits, SLA, dedicated support.
Custom
Free-tier quotas head-to-head
Comparing starter on Knock vs free on Exa.
| Metric | Knock | Exa |
|---|---|---|
| guide users | 2500 users | — |
| guide users overage | $0.05/user USD/user | — |
| messages monthly | 50000 messages/mo | — |
| messages overage | $0.005/message USD/message | — |
Features
Knock · 13 features
- AI Agents — Autonomous notification drafting & workflow generation.
- Batch + Digest — Group notifications into digests on schedule or window.
- Chat — Slack, Microsoft Teams, Discord.
- Email — Send via SendGrid/Postmark/Resend/Mailgun/AWS SES as relays.
- Guides — In-product messaging, announcements, modals, banners.
- i18n / Localization — Translate templates by user locale.
- In-App Feed — Notification inbox with React/Vue/iOS/Android drop-in components.
- Multi-tenancy — Per-tenant branding, preferences, quiet hours.
- Outbound Webhooks — Subscribe to delivery events.
- Preferences — User + tenant preference center with granular controls.
- Push — iOS (APNs), Android (FCM), Expo, Web Push.
- SMS — Twilio, MessageBird, Telnyx, Vonage as providers.
- Workflows — Visual notification orchestration (branch, batch, delay, throttle).
Exa · 13 features
- Answer API — Query → direct answer with citations.
- Category Filter — Filter to news, research papers, company, github, tweet, pdf, financial report, …
- Contents API — Retrieve cleaned full-text + summaries from URLs.
- Custom Datasets (Ent) — Enterprise: private indexing of your own corpus.
- Deep Reasoning Search — Adds LLM reasoning on top of Deep Search.
- Deep Search — Multi-hop iterative search for complex queries.
- Find Similar — Given a URL, find semantically similar pages.
- Highlights — Extract most-relevant passages per result.
- Livecrawl — Fetch pages on-demand (bypass cache) for freshness-critical queries.
- MCP Server — Official Exa MCP for Claude Code / Cursor / Agents.
- Monitors — Scheduled recurring search → alerts on new results.
- Search API — Neural + keyword web search for agents. Returns ranked URLs.
- Summaries — LLM-generated page summaries.
Developer interfaces
| Kind | Knock | Exa |
|---|---|---|
| CLI | Knock CLI | — |
| SDK | knockapi (Python), knockapi (Ruby), knock-elixir, knock-go, knock-java, @knocklabs/node, @knocklabs/react | exa-js, exa-py |
| REST | Knock REST API | Exa REST API |
| MCP | Knock MCP Server | Exa MCP Server |
| OTHER | Outbound Webhooks | Exa Dashboard |
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