Knock vs Figma
Notifications-as-a-service: in-app feeds, email, push, SMS, chat via one API
vs. Collaborative interface design — the dominant tool for UI, UX + prototyping
Pricing tiers
Knock
Developer
Free forever. 10K messages, 500 guide users, 500 AI credits/month.
$0 base (usage-based)
Starter
$250/mo. 50K messages, 2.5K guide users, 2K AI credits. Remove branding.
$250/mo
Enterprise
Custom pricing. White-label, i18n, data warehouse, Datadog, SCIM, SAML, HIPAA/BAA.
Custom
Figma
Starter
$0. 3 Figma files, 3 FigJam files. Unlimited collaborators. Basic features.
$0 base (usage-based)
Professional
$15/editor/mo annual ($20/mo). Unlimited files, version history, team libraries.
$15/mo
Dev Mode Seats
$25/dev/mo. Read-only access for engineers (alternative to full editor seats).
$25/mo
Organization
$45/editor/mo annual ($55/mo). Design systems, branch + merge, SSO.
$45/mo
Enterprise
$75/editor/mo. SAML, audit log, security reviews, dedicated CSM, HIPAA.
$75/mo
Free-tier quotas head-to-head
Comparing starter on Knock vs free on Figma.
| Metric | Knock | Figma |
|---|---|---|
| guide users | 2500 users | — |
| guide users overage | $0.05/user USD/user | — |
| messages monthly | 50000 messages/mo | — |
| messages overage | $0.005/message USD/message | — |
Features
Knock · 13 features
- AI Agents — Autonomous notification drafting & workflow generation.
- Batch + Digest — Group notifications into digests on schedule or window.
- Chat — Slack, Microsoft Teams, Discord.
- Email — Send via SendGrid/Postmark/Resend/Mailgun/AWS SES as relays.
- Guides — In-product messaging, announcements, modals, banners.
- i18n / Localization — Translate templates by user locale.
- In-App Feed — Notification inbox with React/Vue/iOS/Android drop-in components.
- Multi-tenancy — Per-tenant branding, preferences, quiet hours.
- Outbound Webhooks — Subscribe to delivery events.
- Preferences — User + tenant preference center with granular controls.
- Push — iOS (APNs), Android (FCM), Expo, Web Push.
- SMS — Twilio, MessageBird, Telnyx, Vonage as providers.
- Workflows — Visual notification orchestration (branch, batch, delay, throttle).
Figma · 19 features
- Auto Layout — Flexbox-like layout constraints.
- Branch + Merge — Git-like workflow for designs.
- Comments + Reactions — In-file discussion.
- Components — Reusable + variants + properties.
- Design — Vector + layout tools.
- Dev Mode — Handoff view with code specs.
- FigJam — Whiteboard / brainstorming.
- Figma AI — Generative design + Make Designs.
- Figma MCP — AI agent access via Model Context Protocol.
- Figma Slides — Presentations.
- Inspect + Code Tokens — Extract CSS/iOS/Android.
- Plugin Ecosystem — 10,000+ community plugins.
- Prototyping — Interactive flows + transitions.
- REST API — Read file contents + export.
- SSO — SAML/OIDC (Org+).
- Team Libraries — Shared component libraries.
- Variables + Modes — Design tokens with dark/light mode switching.
- Webhooks — File / version events.
- Widgets — Custom interactive widgets in files.
Developer interfaces
| Kind | Knock | Figma |
|---|---|---|
| CLI | Knock CLI | — |
| SDK | knockapi (Python), knockapi (Ruby), knock-elixir, knock-go, knock-java, @knocklabs/node, @knocklabs/react | Plugins API, Widgets API |
| REST | Knock REST API | Figma REST API |
| MCP | Knock MCP Server | Figma MCP (Dev Mode) |
| OTHER | Outbound Webhooks | Figma Desktop, Figma Web, Figma Webhooks |
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