Knock vs Firecrawl
Notifications-as-a-service: in-app feeds, email, push, SMS, chat via one API
vs. AI-native web scraping + crawling API — LLM-ready data extraction
Pricing tiers
Knock
Developer
Free forever. 10K messages, 500 guide users, 500 AI credits/month.
$0 base (usage-based)
Starter
$250/mo. 50K messages, 2.5K guide users, 2K AI credits. Remove branding.
$250/mo
Enterprise
Custom pricing. White-label, i18n, data warehouse, Datadog, SCIM, SAML, HIPAA/BAA.
Custom
Firecrawl
Free
500 credits one-time. 2 concurrent requests. For exploration.
Free
Self-Hosted (OSS)
AGPL-3.0 licensed. Run on your own infra.
$0 base (usage-based)
Hobby
$19/month ($16 annual). 3,000 credits/month. 5 concurrent.
$19/mo
Standard
$99/month ($83 annual). 100,000 credits. 50 concurrent. Most popular.
$99/mo
Growth
$399/month ($333 annual). 500,000 credits. 100 concurrent.
$399/mo
Enterprise
Custom. Dedicated support + SLA, bulk discounts, zero-data retention, SSO, advanced security.
Custom
Free-tier quotas head-to-head
Comparing starter on Knock vs free on Firecrawl.
| Metric | Knock | Firecrawl |
|---|---|---|
| guide users | 2500 users | — |
| guide users overage | $0.05/user USD/user | — |
| messages monthly | 50000 messages/mo | — |
| messages overage | $0.005/message USD/message | — |
Features
Knock · 13 features
- AI Agents — Autonomous notification drafting & workflow generation.
- Batch + Digest — Group notifications into digests on schedule or window.
- Chat — Slack, Microsoft Teams, Discord.
- Email — Send via SendGrid/Postmark/Resend/Mailgun/AWS SES as relays.
- Guides — In-product messaging, announcements, modals, banners.
- i18n / Localization — Translate templates by user locale.
- In-App Feed — Notification inbox with React/Vue/iOS/Android drop-in components.
- Multi-tenancy — Per-tenant branding, preferences, quiet hours.
- Outbound Webhooks — Subscribe to delivery events.
- Preferences — User + tenant preference center with granular controls.
- Push — iOS (APNs), Android (FCM), Expo, Web Push.
- SMS — Twilio, MessageBird, Telnyx, Vonage as providers.
- Workflows — Visual notification orchestration (branch, batch, delay, throttle).
Firecrawl · 16 features
- Batch Scrape — Scrape many URLs in parallel.
- Crawl — Crawl an entire site following links. Returns all pages.
- Custom Headers/Cookies — Scrape behind login via headers.
- Deep Research (beta) — AI agent that autonomously researches a query across many sites.
- Extract (AI) — Structured extraction with a JSON schema → Firecrawl runs LLM for you.
- JavaScript Rendering — Headless browser handles SPAs, React/Vue sites.
- LLM-Ready Markdown — Cleaned + normalized Markdown optimized for LLM ingestion.
- Map — Fast — returns all URLs on a site without fetching content.
- MCP Server — Official MCP for Claude / Cursor / Agents.
- Open Source (AGPL) — Self-host the entire stack via Docker.
- PDF Parsing — Extract text from PDFs.
- Residential Proxies — Bypass anti-bot + geoblocks (paid).
- Scrape — Single URL → clean markdown/JSON/HTML.
- Screenshots — Visual screenshot alongside content.
- Search (beta) — Google-like search API returning results + content.
- Structured Output — Extract to JSON schema via LLM.
Developer interfaces
| Kind | Knock | Firecrawl |
|---|---|---|
| CLI | Knock CLI | Firecrawl CLI |
| SDK | knockapi (Python), knockapi (Ruby), knock-elixir, knock-go, knock-java, @knocklabs/node, @knocklabs/react | firecrawl-go, firecrawl-js, firecrawl-py |
| REST | Knock REST API | Firecrawl REST API |
| MCP | Knock MCP Server | Firecrawl MCP Server |
| OTHER | Outbound Webhooks | — |
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