Knock vs GitBook
Notifications-as-a-service: in-app feeds, email, push, SMS, chat via one API
vs. Modern docs & knowledge bases — Notion-meets-Mintlify for teams
Pricing tiers
Knock
Developer
Free forever. 10K messages, 500 guide users, 500 AI credits/month.
$0 base (usage-based)
Starter
$250/mo. 50K messages, 2.5K guide users, 2K AI credits. Remove branding.
$250/mo
Enterprise
Custom pricing. White-label, i18n, data warehouse, Datadog, SCIM, SAML, HIPAA/BAA.
Custom
GitBook
Free (Personal)
$0. Unlimited public docs, unlimited editors, AI Assistant (limited). For open-source or personal.
Free
Plus
$6.70/user/mo (annual) or $10/mo. Unlimited public + private spaces, custom domain.
$7/mo
Pro
$12.50/user/mo annual. SSO, advanced security, visitor auth, git sync auto-merge.
$13/mo
Enterprise
Custom. SAML, audit logs, dedicated support, security reviews.
Custom
Free-tier quotas head-to-head
Comparing starter on Knock vs free on GitBook.
| Metric | Knock | GitBook |
|---|---|---|
| guide users | 2500 users | — |
| guide users overage | $0.05/user USD/user | — |
| messages monthly | 50000 messages/mo | — |
| messages overage | $0.005/message USD/message | — |
Features
Knock · 13 features
- AI Agents — Autonomous notification drafting & workflow generation.
- Batch + Digest — Group notifications into digests on schedule or window.
- Chat — Slack, Microsoft Teams, Discord.
- Email — Send via SendGrid/Postmark/Resend/Mailgun/AWS SES as relays.
- Guides — In-product messaging, announcements, modals, banners.
- i18n / Localization — Translate templates by user locale.
- In-App Feed — Notification inbox with React/Vue/iOS/Android drop-in components.
- Multi-tenancy — Per-tenant branding, preferences, quiet hours.
- Outbound Webhooks — Subscribe to delivery events.
- Preferences — User + tenant preference center with granular controls.
- Push — iOS (APNs), Android (FCM), Expo, Web Push.
- SMS — Twilio, MessageBird, Telnyx, Vonage as providers.
- Workflows — Visual notification orchestration (branch, batch, delay, throttle).
GitBook · 14 features
- AI Assistant — End-user chat + authoring help.
- Block Editor — Notion-style visual editor.
- Change Requests — PR-like review for docs edits.
- Custom Domain — docs.yourco.com.
- Full-text Search — Scoped + global.
- Git Sync — Two-way GitHub/GitLab sync.
- Integrations Gallery — Built-in integrations panel.
- Markdown Support — Import/export MD.
- OpenAPI Blocks — Embed interactive API reference.
- Page Analytics — Views, search queries, feedback.
- PDF Export — Download docs as PDF.
- SSO — SAML + OIDC.
- Versioning — Compare versions, revert.
- Visitor Authentication — Gate private docs (Pro+).
Developer interfaces
| Kind | Knock | GitBook |
|---|---|---|
| CLI | Knock CLI | gitbook CLI (legacy) |
| SDK | knockapi (Python), knockapi (Ruby), knock-elixir, knock-go, knock-java, @knocklabs/node, @knocklabs/react | @gitbook/api (TS) |
| REST | Knock REST API | GitBook HTTP API |
| MCP | Knock MCP Server | — |
| OTHER | Outbound Webhooks | GitBook Editor, GitBook Webhooks, GitHub/GitLab Sync |
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