Knock vs Grafana Cloud
Notifications-as-a-service: in-app feeds, email, push, SMS, chat via one API
vs. Fully-managed observability — Prometheus + Loki + Tempo + Grafana
Pricing tiers
Knock
Developer
Free forever. 10K messages, 500 guide users, 500 AI credits/month.
$0 base (usage-based)
Starter
$250/mo. 50K messages, 2.5K guide users, 2K AI credits. Remove branding.
$250/mo
Enterprise
Custom pricing. White-label, i18n, data warehouse, Datadog, SCIM, SAML, HIPAA/BAA.
Custom
Grafana Cloud
Free
Always free. 10k metrics series + 50 GB logs/traces/profiles + 3 users + 14-day retention.
Free
Self-Hosted (OSS)
Apache 2.0 / AGPL. Run Grafana + Mimir + Loki + Tempo yourself.
$0 base (usage-based)
Pro
$19/mo platform fee + usage-based overages. 10k metrics series + 50 GB included. 13-month metrics retention.
$19/mo
Enterprise
$25,000/year minimum. Custom retention, premium support, BYOC (Bring Your Own Cloud) option.
$25000/mo
Free-tier quotas head-to-head
Comparing starter on Knock vs free on Grafana Cloud.
| Metric | Knock | Grafana Cloud |
|---|---|---|
| guide users | 2500 users | — |
| guide users overage | $0.05/user USD/user | — |
| messages monthly | 50000 messages/mo | — |
| messages overage | $0.005/message USD/message | — |
Features
Knock · 13 features
- AI Agents — Autonomous notification drafting & workflow generation.
- Batch + Digest — Group notifications into digests on schedule or window.
- Chat — Slack, Microsoft Teams, Discord.
- Email — Send via SendGrid/Postmark/Resend/Mailgun/AWS SES as relays.
- Guides — In-product messaging, announcements, modals, banners.
- i18n / Localization — Translate templates by user locale.
- In-App Feed — Notification inbox with React/Vue/iOS/Android drop-in components.
- Multi-tenancy — Per-tenant branding, preferences, quiet hours.
- Outbound Webhooks — Subscribe to delivery events.
- Preferences — User + tenant preference center with granular controls.
- Push — iOS (APNs), Android (FCM), Expo, Web Push.
- SMS — Twilio, MessageBird, Telnyx, Vonage as providers.
- Workflows — Visual notification orchestration (branch, batch, delay, throttle).
Grafana Cloud · 16 features
- Alloy (OTel agent) — Distribution of OpenTelemetry Collector with Grafana additions.
- Application Platform — Infrastructure + k8s + frontend + cloud provider integrations.
- Beyla (eBPF auto-instrumentation) — Zero-code auto-instrumentation via eBPF for any language.
- Faro (RUM) — Frontend observability — traces, logs, Core Web Vitals.
- Grafana in Azure Marketplace — "Azure Managed Grafana" — Azure-native deployment.
- Grafana Incident — Incident management with Slack-native flows.
- Grafana OnCall — On-call scheduling + incident response (powered by Amixr).
- Grafana SLO — Service level objective tracking + error budget visualization.
- Grafana (visualization) — Dashboards, variables, alerting, annotations over any datasource.
- k6 (synthetic + load testing) — Load testing + synthetic monitoring. JavaScript-based scripts.
- Loki (logs) — Prometheus-inspired log aggregation with LogQL.
- Mimir (metrics) — Horizontally-scalable Prometheus-compatible TSDB.
- Pyroscope (profiling) — Continuous profiling (CPU, memory, etc.).
- Self-Host Option — Full OSS stack deployable in your infra.
- Tempo (traces) — High-scale distributed tracing with TraceQL.
- Unified Alerting — Grafana-native alerting across metrics, logs, traces.
Developer interfaces
| Kind | Knock | Grafana Cloud |
|---|---|---|
| CLI | Knock CLI | Grafana Alloy (agent), grafana-cli |
| SDK | knockapi (Python), knockapi (Ruby), knock-elixir, knock-go, knock-java, @knocklabs/node, @knocklabs/react | Faro Web SDK (RUM) |
| REST | Knock REST API | Grafana HTTP API, Loki Push API |
| MCP | Knock MCP Server | — |
| OTHER | Outbound Webhooks | Prometheus Remote Write, Tempo OTLP |
Staxly is an independent catalog of developer platforms. Some links to Knock and Grafana Cloud may be affiliate links — Staxly may earn a commission if you sign up through them, at no extra cost to you. Pricing is verified against vendor pages at publication time — reconfirm before buying.
Want this comparison in your AI agent's context? Install the free Staxly MCP server.