Knock vs Mailgun
Notifications-as-a-service: in-app feeds, email, push, SMS, chat via one API
vs. Email API for developers with deep deliverability tooling
Pricing tiers
Knock
Developer
Free forever. 10K messages, 500 guide users, 500 AI credits/month.
$0 base (usage-based)
Starter
$250/mo. 50K messages, 2.5K guide users, 2K AI credits. Remove branding.
$250/mo
Enterprise
Custom pricing. White-label, i18n, data warehouse, Datadog, SCIM, SAML, HIPAA/BAA.
Custom
Mailgun
Free
100 emails/day. 1 custom domain, 1-day log retention, 1 inbound route. No credit card.
Free
Basic
$15/month. 10,000 emails/month, no daily limit, 5 inbound routes.
$15/mo
Foundation
$35/month (1st month free). 50,000 emails/month, 1,000 custom domains, 5-day retention.
$35/mo
Scale
$90/month. 100,000 emails/month, SAML SSO, 5,000 email validations, dedicated IP pools, 30-day retention.
$90/mo
Enterprise
Custom. Deliverability services, managed onboarding.
Custom
Free-tier quotas head-to-head
Comparing starter on Knock vs free on Mailgun.
| Metric | Knock | Mailgun |
|---|---|---|
| guide users | 2500 users | — |
| guide users overage | $0.05/user USD/user | — |
| messages monthly | 50000 messages/mo | — |
| messages overage | $0.005/message USD/message | — |
Features
Knock · 13 features
- AI Agents — Autonomous notification drafting & workflow generation.
- Batch + Digest — Group notifications into digests on schedule or window.
- Chat — Slack, Microsoft Teams, Discord.
- Email — Send via SendGrid/Postmark/Resend/Mailgun/AWS SES as relays.
- Guides — In-product messaging, announcements, modals, banners.
- i18n / Localization — Translate templates by user locale.
- In-App Feed — Notification inbox with React/Vue/iOS/Android drop-in components.
- Multi-tenancy — Per-tenant branding, preferences, quiet hours.
- Outbound Webhooks — Subscribe to delivery events.
- Preferences — User + tenant preference center with granular controls.
- Push — iOS (APNs), Android (FCM), Expo, Web Push.
- SMS — Twilio, MessageBird, Telnyx, Vonage as providers.
- Workflows — Visual notification orchestration (branch, batch, delay, throttle).
Mailgun · 14 features
- Batch Sending — Send up to 1,000 recipients per API call via recipient variables.
- Dedicated IPs — IP pools with auto warmup. Scale+ tier.
- Deliverability Suite — Inbox placement testing, DMARC reporting, seed lists.
- Email Logs — Searchable log of all send attempts + events.
- Email Templates — Template builder + variables + versioning.
- Email Validation — Real-time email verification (syntax, MX, role accounts, disposable).
- EU Region — Data stored in EU for GDPR-sensitive customers.
- Inbound Routing — Route incoming emails to URLs/SMTP. Attachment forwarding.
- Mailing Lists — Unlimited mailing lists with bulk subscribe/unsubscribe.
- Open/Click Tracking — HTML + text tracking with configurable tracking domain.
- SAML SSO — Scale+ tier.
- Send API — REST/SMTP send with MIME + tracking.
- Tags — Tag messages to slice stats.
- Webhook Events — delivered, opened, clicked, unsubscribed, complained, permanent_fail, temporary_…
Developer interfaces
| Kind | Knock | Mailgun |
|---|---|---|
| CLI | Knock CLI | — |
| SDK | knockapi (Python), knockapi (Ruby), knock-elixir, knock-go, knock-java, @knocklabs/node, @knocklabs/react | mailgun.js (Node), mailgun-php, mailgun-python, mailgun-ruby |
| REST | Knock REST API | Mailgun REST API |
| MCP | Knock MCP Server | — |
| OTHER | Outbound Webhooks | Inbound Routing, SMTP Relay, Webhooks |
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