Knock vs Netlify
Notifications-as-a-service: in-app feeds, email, push, SMS, chat via one API
vs. Build, deploy and scale modern web projects
Pricing tiers
Knock
Developer
Free forever. 10K messages, 500 guide users, 500 AI credits/month.
$0 base (usage-based)
Starter
$250/mo. 50K messages, 2.5K guide users, 2K AI credits. Remove branding.
$250/mo
Enterprise
Custom pricing. White-label, i18n, data warehouse, Datadog, SCIM, SAML, HIPAA/BAA.
Custom
Netlify
Starter (Free)
300 credits for the month. 1 concurrent build. Small team ok. Free SSL + global CDN.
Free
Personal
$9/month. 1,000 credits. Password-protected previews.
$9/mo
Pro
$20/user/month. 3,000 credits. 3+ concurrent builds. Unlimited members. Role-based access control.
$20/mo
Enterprise
Custom. Unlimited credits, SLA, compliance (SOC2, HIPAA), dedicated support.
Custom
Free-tier quotas head-to-head
Comparing starter on Knock vs starter on Netlify.
| Metric | Knock | Netlify |
|---|---|---|
| concurrent builds | — | 1 builds |
| credits per month | — | 300 credits |
| guide users | 2500 users | — |
| guide users overage | $0.05/user USD/user | — |
| messages monthly | 50000 messages/mo | — |
| messages overage | $0.005/message USD/message | — |
Features
Knock · 13 features
- AI Agents — Autonomous notification drafting & workflow generation.
- Batch + Digest — Group notifications into digests on schedule or window.
- Chat — Slack, Microsoft Teams, Discord.
- Email — Send via SendGrid/Postmark/Resend/Mailgun/AWS SES as relays.
- Guides — In-product messaging, announcements, modals, banners.
- i18n / Localization — Translate templates by user locale.
- In-App Feed — Notification inbox with React/Vue/iOS/Android drop-in components.
- Multi-tenancy — Per-tenant branding, preferences, quiet hours.
- Outbound Webhooks — Subscribe to delivery events.
- Preferences — User + tenant preference center with granular controls.
- Push — iOS (APNs), Android (FCM), Expo, Web Push.
- SMS — Twilio, MessageBird, Telnyx, Vonage as providers.
- Workflows — Visual notification orchestration (branch, batch, delay, throttle).
Netlify · 12 features
- Build Plugins — Customize build pipeline via plugins. Ecosystem of community plugins.
- Edge Functions — Deno runtime at the edge. Request rewrites, A/B, personalization.
- Extensions (Marketplace) — Integrations with 100+ services via one-click install.
- Git-based Deploys — Auto-deploys from GitHub/GitLab/Bitbucket. Deploy previews per PR.
- Netlify Auth — Newer auth product replacing Identity. OAuth, magic links, email+password.
- Netlify Blobs — Object + key-value store accessible from Functions + Edge.
- Netlify Forms — Zero-code form handling. Spam filtering, notifications, Zapier.
- Netlify Functions — AWS Lambda-backed. Node, Go, Rust. Background functions, Scheduled functions.
- Netlify Identity — OAuth + email auth managed. Gotrue open-source backend (forked by Supabase).
- Netlify Image CDN — On-the-fly resizing, format conversion (WebP/AVIF).
- Password-Protected Previews — Password-protect deploy previews.
- Platform Primitives (Cache) — Fine-grained cache control + on-demand revalidation (Next.js + Nuxt compat).
Developer interfaces
| Kind | Knock | Netlify |
|---|---|---|
| CLI | Knock CLI | Netlify CLI |
| SDK | knockapi (Python), knockapi (Ruby), knock-elixir, knock-go, knock-java, @knocklabs/node, @knocklabs/react | @netlify/sdk |
| REST | Knock REST API | Netlify REST API |
| MCP | Knock MCP Server | — |
| OTHER | Outbound Webhooks | Edge Runtime (Deno) |
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