Knock vs Novu: pricing, quotas & features (2026)
Notifications-as-a-service: in-app feeds, email, push, SMS, chat via one API
vs. Open-source notification infrastructure — workflows across email, SMS, push, chat, in-app
Data sourced from vendor documentation · Last updated June 2026
Summary
Knock and Novu are both notifications platforms, addressing the same core use case with different implementation philosophies and trade-offs. Both offer a free tier, making it easy to prototype without a credit card. Novu's paid plans start at $30/month, lower than Knock's entry point at $250/month. Novu has a broader documented feature set (15 vs 13 features). Budget-sensitive teams will find Novu easier to justify early on. All pricing and quota data below is sourced from Knock and Novu's official documentation — not generated by AI or estimated.
Knock vs Novu: Comparativa de precios, cuotas y características (2026)
En esta comparativa analizamos Knock y Novu lado a lado — incluyendo precios mensuales, límites del tier gratuito, características técnicas, cuotas de uso (almacenamiento, transferencia, usuarios activos mensuales) y los interfaces de desarrollo disponibles. Todos los datos proceden de la documentación oficial de cada proveedor, no de respuestas generadas por IA.
Knock es una plataforma de la categoría notifications — Notifications-as-a-service: in-app feeds, email, push, SMS, chat via one API. Ofrece 3 tiers de precio: Developer gratuito, Starter desde $250/mes, Enterprise (personalizado). Su catálogo en Staxly documenta 13 características y 11 interfazes para desarrolladores.
Novu pertenece a la categoría notifications — Open-source notification infrastructure — workflows across email, SMS, push, chat, in-app. Ofrece 5 tiers de precio: Free gratuito, Self-hosted (OSS) gratuito, Pro desde $30/mes, Team desde $250/mes. Su catálogo documenta 15 características y 13 interfazes para desarrolladores.
A continuación encontrarás los tiers de precio completos de ambas plataformas, una matriz de cuotas del tier gratuito (transferencia, almacenamiento, MAU, llamadas a la API y otros límites), el listado completo de características y los interfaces (CLI, SDKs, REST, GraphQL, MCP) disponibles para integrar cada servicio.
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Pricing tiers
Knock
Novu
Free-tier quotas head-to-head
Comparing starter on Knock vs free on Novu.
| Metric | Knock | Novu |
|---|---|---|
| guide users | 2500 users | — |
| guide users overage | $0.05/user USD/user | — |
| messages monthly | 50000 messages/mo | — |
| messages overage | $0.005/message USD/message | — |
| retention | — | 1 days |
| workflow runs monthly | — | 10000 runs/mo |
| workflows | — | 20 workflows |
Features
Knock · 13 features
- AI Agents — Autonomous notification drafting & workflow generation.
- Batch + Digest — Group notifications into digests on schedule or window.
- Chat — Slack, Microsoft Teams, Discord.
- Email — Send via SendGrid/Postmark/Resend/Mailgun/AWS SES as relays.
- Guides — In-product messaging, announcements, modals, banners.
- In-App Feed — Notification inbox with React/Vue/iOS/Android drop-in components.
- Multi-tenancy — Per-tenant branding, preferences, quiet hours.
- Outbound Webhooks — Subscribe to delivery events.
- Preferences — User + tenant preference center with granular controls.
- Push — iOS (APNs), Android (FCM), Expo, Web Push.
- SMS — Twilio, MessageBird, Telnyx, Vonage as providers.
- Workflows — Visual notification orchestration (branch, batch, delay, throttle).
- i18n / Localization — Translate templates by user locale.
Novu · 15 features
- Activity Feed — Message-by-message delivery timeline.
- Chat — Slack, Microsoft Teams, Discord, Mattermost, WhatsApp, WeChat.
- Email — SendGrid, Postmark, Mailgun, AWS SES, Resend, SMTP, Plunk, Mailjet, Sparkpost, M…
- Inbox — React/Next/Vue/Angular in-app Inbox component.
- Layouts — Reusable email layouts with template nesting.
- Multi-tenancy — Per-tenant branding, templates, preferences.
- Novu Framework — Code-first workflow DSL (TypeScript) colocated with app code.
- Preferences — Per-subscriber + global notification preferences.
- Push — APNs, FCM, Expo, OneSignal, Pushpad, Pusher.
- SMS — Twilio, MessageBird, Plivo, Nexmo, Termii, Sendchamp, Africa's Talking, Kannel, …
- Self-hosting — Docker Compose / Kubernetes deployment of full stack.
- Subscribers — Subscriber profiles with channels, preferences, topics.
- Topics — Pub/sub style subscribe many users to a topic.
- Translations — i18n support for templates.
- Workflows — Code-first or visual notification workflows with steps, branches, delays.
Developer interfaces
| Kind | Knock | Novu |
|---|---|---|
| CLI | Knock CLI | Novu CLI |
| SDK | @knocklabs/node, @knocklabs/react, knock-elixir, knock-go, knock-java, knockapi (Python), knockapi (Ruby) | @novu/api, @novu/framework, @novu/react (Inbox), go-novu, novu (Python), novu-java, novu-kotlin, novu-php, novu-ruby |
| REST | Knock REST API | Novu REST API |
| MCP | Knock MCP Server | — |
| OTHER | Outbound Webhooks | Outbound Webhooks, Self-hosted (Docker) |
Key takeaways
- Both Knock and Novu offer a free tier — Knock ("Developer") and Novu ("Free") — with no credit card required to start.
- The entry-level paid plan is $250/month for Knock (Starter) vs. $30/month for Novu (Pro).
- Novu has a broader documented feature set (15 features) vs. Knock (13 features) in Staxly's catalog.
- Developer integrations differ: only Knock offers MCP.
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