Knock vs Redis
Notifications-as-a-service: in-app feeds, email, push, SMS, chat via one API
vs. The real-time data platform — in-memory DB + cache + vector + search
Pricing tiers
Knock
Developer
Free forever. 10K messages, 500 guide users, 500 AI credits/month.
$0 base (usage-based)
Starter
$250/mo. 50K messages, 2.5K guide users, 2K AI credits. Remove branding.
$250/mo
Enterprise
Custom pricing. White-label, i18n, data warehouse, Datadog, SCIM, SAML, HIPAA/BAA.
Custom
Redis
Free
30 MB. Single DB. Community support. AWS + GCP only.
Free
Redis OSS
BSD-licensed Redis (or source-available RSALv2 for newer). Self-host free.
$0 base (usage-based)
Essentials
From $5/mo. 250 MB to 100 GB. SAML SSO, RBAC, 99.99% uptime.
$5/mo
Pro
From $200/mo. Dedicated. Active-Active multi-region. Auto-tiering. 99.999% uptime.
$200/mo
Enterprise
Custom annual. SOC2, HIPAA, private deployment.
Custom
Free-tier quotas head-to-head
Comparing starter on Knock vs free on Redis.
| Metric | Knock | Redis |
|---|---|---|
| guide users | 2500 users | — |
| guide users overage | $0.05/user USD/user | — |
| messages monthly | 50000 messages/mo | — |
| messages overage | $0.005/message USD/message | — |
Features
Knock · 13 features
- AI Agents — Autonomous notification drafting & workflow generation.
- Batch + Digest — Group notifications into digests on schedule or window.
- Chat — Slack, Microsoft Teams, Discord.
- Email — Send via SendGrid/Postmark/Resend/Mailgun/AWS SES as relays.
- Guides — In-product messaging, announcements, modals, banners.
- i18n / Localization — Translate templates by user locale.
- In-App Feed — Notification inbox with React/Vue/iOS/Android drop-in components.
- Multi-tenancy — Per-tenant branding, preferences, quiet hours.
- Outbound Webhooks — Subscribe to delivery events.
- Preferences — User + tenant preference center with granular controls.
- Push — iOS (APNs), Android (FCM), Expo, Web Push.
- SMS — Twilio, MessageBird, Telnyx, Vonage as providers.
- Workflows — Visual notification orchestration (branch, batch, delay, throttle).
Redis · 21 features
- Active-Active (CRDT) — Multi-region live-write replication.
- Auto-Tiering (Flex) — RAM + SSD tiered storage.
- Bitmaps + Bitfields — Compact boolean storage.
- Geo — Geospatial queries on lat/lon.
- Hashes — Field-value maps per key.
- HyperLogLog — Probabilistic cardinality.
- Lists — Linked list — push/pop/range.
- Lua Scripting — Server-side Lua + Functions.
- Pub/Sub — Channel-based messaging.
- RedisBloom — Bloom + Cuckoo + Count-Min Sketch + TopK.
- Redis Cluster — Horizontal sharding.
- RediSearch — Full-text + vector search engine.
- RedisInsight — Official GUI for Redis.
- RedisJSON — Native JSON document support.
- RedisTimeSeries — Time-series data type.
- Replication — Primary-replica async replication.
- Sets — Unique element sets.
- Sorted Sets (ZSet) — Score-ranked sets for leaderboards.
- Streams — Append-only log (Kafka-like).
- Strings — Primitive + binary-safe key-value.
- Transactions (MULTI/EXEC) — Atomic command batches.
Developer interfaces
| Kind | Knock | Redis |
|---|---|---|
| CLI | Knock CLI | redis-cli |
| SDK | knockapi (Python), knockapi (Ruby), knock-elixir, knock-go, knock-java, @knocklabs/node, @knocklabs/react | go-redis, Jedis + Lettuce, node-redis, redis-py, redis-rs |
| REST | Knock REST API | Redis Cloud API |
| MCP | Knock MCP Server | — |
| OTHER | Outbound Webhooks | RedisInsight GUI, RESP protocol |
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