Knock vs Retool
Notifications-as-a-service: in-app feeds, email, push, SMS, chat via one API
vs. The low-code platform for internal tools, workflows, and AI agents
Pricing tiers
Knock
Developer
Free forever. 10K messages, 500 guide users, 500 AI credits/month.
$0 base (usage-based)
Starter
$250/mo. 50K messages, 2.5K guide users, 2K AI credits. Remove branding.
$250/mo
Enterprise
Custom pricing. White-label, i18n, data warehouse, Datadog, SCIM, SAML, HIPAA/BAA.
Custom
Retool
Free
$0. Up to 5 users. Unlimited apps + mobile. 500 workflow runs/month. 5GB DB + storage. 20 hrs/mo Agents.
Free
Team
$10/builder/mo + $5/internal user/mo. 5k workflow runs. Staging env. App releases.
$10/mo
Business
$50/builder/mo + $15/internal user/mo. Audit logs, rich permissions, portals, embedded apps, external user pricing.
$50/mo
Enterprise
Custom. SAML/OIDC SSO, source control, error monitoring, full white-labeling, volume discounts.
Custom
Free-tier quotas head-to-head
Comparing starter on Knock vs free on Retool.
| Metric | Knock | Retool |
|---|---|---|
| guide users | 2500 users | — |
| guide users overage | $0.05/user USD/user | — |
| messages monthly | 50000 messages/mo | — |
| messages overage | $0.005/message USD/message | — |
Features
Knock · 13 features
- AI Agents — Autonomous notification drafting & workflow generation.
- Batch + Digest — Group notifications into digests on schedule or window.
- Chat — Slack, Microsoft Teams, Discord.
- Email — Send via SendGrid/Postmark/Resend/Mailgun/AWS SES as relays.
- Guides — In-product messaging, announcements, modals, banners.
- i18n / Localization — Translate templates by user locale.
- In-App Feed — Notification inbox with React/Vue/iOS/Android drop-in components.
- Multi-tenancy — Per-tenant branding, preferences, quiet hours.
- Outbound Webhooks — Subscribe to delivery events.
- Preferences — User + tenant preference center with granular controls.
- Push — iOS (APNs), Android (FCM), Expo, Web Push.
- SMS — Twilio, MessageBird, Telnyx, Vonage as providers.
- Workflows — Visual notification orchestration (branch, batch, delay, throttle).
Retool · 14 features
- Apps (Web + Mobile) — Drag-drop UI builder with 100+ components.
- Audit Logs — Track every user action.
- Custom JavaScript — Write JS anywhere in app logic.
- MCP Support — Expose Retool workflows to AI agents.
- Modules — Reusable component bundles.
- Retool Agents — AI agents that use Retool queries + apps as tools.
- Retool Database — Managed Postgres with GUI + collab.
- Retool Embed — Embed apps into your SaaS.
- Retool Forms — Public forms that write to DBs.
- Retool Portals — External-facing apps for customers.
- SAML/OIDC SSO (Ent) — Enterprise auth.
- Source Control (Ent) — Git-backed version control for apps.
- White-labeling (Ent) — Full brand customization.
- Workflows — Cron + webhook-triggered automations with branching.
Developer interfaces
| Kind | Knock | Retool |
|---|---|---|
| CLI | Knock CLI | — |
| SDK | knockapi (Python), knockapi (Ruby), knock-elixir, knock-go, knock-java, @knocklabs/node, @knocklabs/react | — |
| REST | Knock REST API | Retool REST API (Workflows) |
| MCP | Knock MCP Server | Retool MCP |
| OTHER | Outbound Webhooks | Retool Database, Retool Editor, Self-Hosted (on-prem) |
Staxly is an independent catalog of developer platforms. Some links to Knock and Retool may be affiliate links — Staxly may earn a commission if you sign up through them, at no extra cost to you. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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