Knock vs Typeform
Notifications-as-a-service: in-app feeds, email, push, SMS, chat via one API
vs. Conversational forms that feel human — dominant brand in online forms
Pricing tiers
Knock
Developer
Free forever. 10K messages, 500 guide users, 500 AI credits/month.
$0 base (usage-based)
Starter
$250/mo. 50K messages, 2.5K guide users, 2K AI credits. Remove branding.
$250/mo
Enterprise
Custom pricing. White-label, i18n, data warehouse, Datadog, SCIM, SAML, HIPAA/BAA.
Custom
Typeform
Free
$0. Unlimited forms, only 10 responses/mo, Typeform branding, 3 questions/form max on some plans.
Free
Basic
$25/mo. 100 responses/mo. Remove branding. Unlimited questions.
$25/mo
Plus
$50/mo. 1,000 responses/mo. Custom domain, hidden fields, logic jumps.
$50/mo
Business
$83/mo. 10,000 responses/mo. Priority support, advanced analytics.
$83/mo
Enterprise
Custom. SSO, dedicated success manager, HIPAA, large response volumes.
Custom
Free-tier quotas head-to-head
Comparing starter on Knock vs free on Typeform.
| Metric | Knock | Typeform |
|---|---|---|
| guide users | 2500 users | — |
| guide users overage | $0.05/user USD/user | — |
| messages monthly | 50000 messages/mo | — |
| messages overage | $0.005/message USD/message | — |
Features
Knock · 13 features
- AI Agents — Autonomous notification drafting & workflow generation.
- Batch + Digest — Group notifications into digests on schedule or window.
- Chat — Slack, Microsoft Teams, Discord.
- Email — Send via SendGrid/Postmark/Resend/Mailgun/AWS SES as relays.
- Guides — In-product messaging, announcements, modals, banners.
- i18n / Localization — Translate templates by user locale.
- In-App Feed — Notification inbox with React/Vue/iOS/Android drop-in components.
- Multi-tenancy — Per-tenant branding, preferences, quiet hours.
- Outbound Webhooks — Subscribe to delivery events.
- Preferences — User + tenant preference center with granular controls.
- Push — iOS (APNs), Android (FCM), Expo, Web Push.
- SMS — Twilio, MessageBird, Telnyx, Vonage as providers.
- Workflows — Visual notification orchestration (branch, batch, delay, throttle).
Typeform · 14 features
- 30+ Question Types — Video, rating, payment, choice, etc.
- Analytics — Completion rate, drop-off, by device.
- Calculations — Score + formula fields.
- Conversational Flow — One question at a time.
- Custom Domain — forms.yourbrand.com.
- Embed Options — Inline, popup, side tab, popover, slider.
- Hidden Fields — Inject params from URL/app.
- Logic Jumps — Branching logic (Plus+).
- OAuth (Typeform Connect) — Build apps that access user forms.
- Payments (Stripe) — Paid orders/donations.
- REST API — Manage forms + fetch responses.
- Template Library — 3,000+ templates.
- VideoAsk (separate product) — Async video Q&A.
- Webhooks — Real-time submission events.
Developer interfaces
| Kind | Knock | Typeform |
|---|---|---|
| CLI | Knock CLI | — |
| SDK | knockapi (Python), knockapi (Ruby), knock-elixir, knock-go, knock-java, @knocklabs/node, @knocklabs/react | @typeform/embed |
| REST | Knock REST API | Responses API, Typeform Data API |
| MCP | Knock MCP Server | — |
| OTHER | Outbound Webhooks | Typeform Builder, Typeform Connect, Typeform Webhooks |
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