Lemon Squeezy vs Loops
Merchant of record for digital products and SaaS
vs. Email marketing for SaaS — loops, transactional, campaigns in one
Pricing tiers
Lemon Squeezy
Pay-as-you-go
No monthly fees. 5% + 50¢ per transaction. Includes tax handling.
$0 base (usage-based)
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Free-tier quotas head-to-head
Comparing payg on Lemon Squeezy vs free on Loops.
| Metric | Lemon Squeezy | Loops |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Lemon Squeezy · 12 features
- Abandoned Cart Recovery — Email retry campaigns (+5% fee on recovered).
- Affiliate Program — Built-in affiliate/referral program with payouts.
- Custom Checkout Domain — Checkout at checkout.yourbrand.com.
- Customer Portal — Self-service subscription + invoice management UI.
- Discounts / Coupons — Percentage / fixed / trial discount codes.
- Global Tax (included) — Automatic VAT/GST/sales tax calc + remittance. LS files taxes on your behalf.
- Hosted Checkout — Hosted + embeddable checkout. Customize color + logo.
- License Keys — Generate + validate license keys for software sales.
- One-off Sales — Digital products with license keys, file delivery.
- Reports & Analytics — Revenue, MRR, churn, LTV.
- Subscriptions — Recurring billing with trials, proration, discounts.
- Webhooks — Standard resource events (order_created, subscription_created/updated/cancelled,…
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Developer interfaces
| Kind | Lemon Squeezy | Loops |
|---|---|---|
| SDK | @lemonsqueezy/lemonsqueezy.js | @loops/loops, loops-py |
| REST | Lemon Squeezy REST API | Loops REST API |
| OTHER | Webhooks | Webhooks |
Staxly is an independent catalog of developer platforms. Outbound links to Lemon Squeezy and Loops are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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