Lemon Squeezy vs Novu
Merchant of record for digital products and SaaS
vs. Open-source notification infrastructure — workflows across email, SMS, push, chat, in-app
Pricing tiers
Lemon Squeezy
Pay-as-you-go
No monthly fees. 5% + 50¢ per transaction. Includes tax handling.
$0 base (usage-based)
Novu
Free
10K workflow runs/mo. All channels. 20 workflows, 2 environments, 3 team members, 24h retention.
Free
Self-hosted (OSS)
Open source (MIT). Run locally or on own infrastructure. No usage limits.
$0 base (usage-based)
Pro
From $30/mo. 30K+ runs, 7-day retention, branding removal, advanced email editor.
$30/mo
Team
From $250/mo. 250K+ runs, 10 envs, 90-day retention, RBAC, 600 RPS.
$250/mo
Enterprise
Custom. 10M+ runs, HIPAA BAA, SSO/OIDC, data residency (SG/UK/AU/JP/KR), self-hosted/VPC.
Custom
Free-tier quotas head-to-head
Comparing payg on Lemon Squeezy vs free on Novu.
| Metric | Lemon Squeezy | Novu |
|---|---|---|
| retention | — | 1 days |
| workflow runs monthly | — | 10000 runs/mo |
| workflows | — | 20 workflows |
Features
Lemon Squeezy · 12 features
- Abandoned Cart Recovery — Email retry campaigns (+5% fee on recovered).
- Affiliate Program — Built-in affiliate/referral program with payouts.
- Custom Checkout Domain — Checkout at checkout.yourbrand.com.
- Customer Portal — Self-service subscription + invoice management UI.
- Discounts / Coupons — Percentage / fixed / trial discount codes.
- Global Tax (included) — Automatic VAT/GST/sales tax calc + remittance. LS files taxes on your behalf.
- Hosted Checkout — Hosted + embeddable checkout. Customize color + logo.
- License Keys — Generate + validate license keys for software sales.
- One-off Sales — Digital products with license keys, file delivery.
- Reports & Analytics — Revenue, MRR, churn, LTV.
- Subscriptions — Recurring billing with trials, proration, discounts.
- Webhooks — Standard resource events (order_created, subscription_created/updated/cancelled,…
Novu · 15 features
- Activity Feed — Message-by-message delivery timeline.
- Chat — Slack, Microsoft Teams, Discord, Mattermost, WhatsApp, WeChat.
- Email — SendGrid, Postmark, Mailgun, AWS SES, Resend, SMTP, Plunk, Mailjet, Sparkpost, M…
- Inbox — React/Next/Vue/Angular in-app Inbox component.
- Layouts — Reusable email layouts with template nesting.
- Multi-tenancy — Per-tenant branding, templates, preferences.
- Novu Framework — Code-first workflow DSL (TypeScript) colocated with app code.
- Preferences — Per-subscriber + global notification preferences.
- Push — APNs, FCM, Expo, OneSignal, Pushpad, Pusher.
- Self-hosting — Docker Compose / Kubernetes deployment of full stack.
- SMS — Twilio, MessageBird, Plivo, Nexmo, Termii, Sendchamp, Africa's Talking, Kannel, …
- Subscribers — Subscriber profiles with channels, preferences, topics.
- Topics — Pub/sub style subscribe many users to a topic.
- Translations — i18n support for templates.
- Workflows — Code-first or visual notification workflows with steps, branches, delays.
Developer interfaces
| Kind | Lemon Squeezy | Novu |
|---|---|---|
| CLI | — | Novu CLI |
| SDK | @lemonsqueezy/lemonsqueezy.js | go-novu, @novu/api, @novu/framework, novu-java, novu-kotlin, novu-php, novu (Python), @novu/react (Inbox), novu-ruby |
| REST | Lemon Squeezy REST API | Novu REST API |
| OTHER | Webhooks | Outbound Webhooks, Self-hosted (Docker) |
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