Loops vs 1Password
Email marketing for SaaS — loops, transactional, campaigns in one
vs. Enterprise password + secrets management — for humans and machines
Pricing tiers
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
1Password
Individual
$3.99/mo (annual). 1 user. Unlimited passwords, devices. Travel mode.
$4/mo
Families
$4.99/mo total (annual) for 5 family members. Shared vaults.
$5/mo
Business
$7.99/user/mo (annual). Unlimited guests, custom roles, SSO, advanced reports.
$8/mo
Teams Starter
$19.95/mo total (up to 10 users). Shared vaults, guest users, usage reports.
$20/mo
Enterprise
Custom. Dedicated support, annual security reviews, SLA, account management.
Custom
Service Accounts (Business+)
Included with Business/Enterprise. Non-human accounts for CI/CD + secret automation.
Custom
Free-tier quotas head-to-head
Comparing free on Loops vs individual on 1Password.
| Metric | Loops | 1Password |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
1Password · 18 features
- Browser Extensions — Chrome, Firefox, Safari, Edge.
- Connect Server — Self-hosted secret delivery.
- Desktop Apps — Mac, Windows, Linux.
- Events API — SIEM-compatible audit stream.
- iOS + Android Apps — Native mobile.
- op CLI — Command-line access + biometrics.
- Passkey Support — WebAuthn/FIDO2.
- Password Management — Store, generate, autofill.
- SCIM — User provisioning.
- Secret References (op://) — Reference secrets in config files.
- Secrets Automation — Dev secrets workflow.
- Service Accounts — CI/CD auth.
- Shell Plugins — Intercept CLI auth.
- SSH Key Mgmt + Agent — Store + use SSH keys.
- SSO (OIDC / SAML) — Enterprise auth.
- Travel Mode — Hide vaults at borders.
- Vaults — Shared + personal vaults.
- Watchtower — Breach + weak password alerts.
Developer interfaces
| Kind | Loops | 1Password |
|---|---|---|
| CLI | — | op CLI |
| SDK | @loops/loops, loops-py | @1password/sdk (JS), onepassword (Python), onepassword-sdk-go |
| REST | Loops REST API | Connect Server API, Events API, SCIM Bridge |
| OTHER | Webhooks | 1Password Apps, 1Password.com, Browser Extension |
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