Loops vs Anthropic API
Email marketing for SaaS — loops, transactional, campaigns in one
vs. API for Claude — frontier models for chat, tool use, agents, and long-context reasoning
Pricing tiers
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Anthropic API
Opus 4.7 — usage
Input $5 / output $25 / cache-write $6.25 / cache-read $0.50 per 1M tokens. Batch = 50% off.
Custom
Sonnet 4.6 — usage
Input $3 / output $15 / cache-write $3.75 / cache-read $0.30 per 1M tokens. Batch = 50% off.
Custom
Haiku 4.5 — usage
Input $1 / output $5 / cache-write $1.25 / cache-read $0.10 per 1M tokens. Batch = 50% off.
Custom
Free-tier quotas head-to-head
Comparing free on Loops vs opus-4-7 on Anthropic API.
| Metric | Loops | Anthropic API |
|---|---|---|
| discount batch | — | 50 % off |
Features
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Anthropic API · 0 features
Developer interfaces
| Kind | Loops | Anthropic API |
|---|---|---|
| CLI | — | Claude Code CLI |
| SDK | @loops/loops, loops-py | Go SDK, Java SDK, Python SDK, Ruby SDK, TypeScript SDK (@anthropic-ai/sdk) |
| REST | Loops REST API | AWS Bedrock, Google Vertex AI, Microsoft Azure AI, REST API (Messages + Agents) |
| OTHER | Webhooks | — |
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