Loops vs Better Stack
Email marketing for SaaS — loops, transactional, campaigns in one
vs. Observability + uptime + incident management in one — modern alternative to Datadog
Pricing tiers
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Better Stack
Pay-as-you-go
Ingest $0.15/GB, retention $0.08/GB/month. Metrics $0.75/GB/month.
$0 base (usage-based)
Free
10 monitors + heartbeats, 1 status page. 3GB logs @ 3-day retention. 30GB metrics. 100K exceptions/mo. 5k session replays.
Free
Telemetry — Nano
$30/mo ($25 annual). 40 GB logs/traces/metrics. 30-day retention.
$30/mo
Responder License
$34/mo ($29 annual) per responder. Unlimited phone + SMS alerts. Required for on-call.
$34/mo
Telemetry — Micro
$120/mo. 160 GB.
$120/mo
Telemetry — Mega
$250/mo. 340 GB.
$250/mo
Telemetry — Tera
$500/mo. 700 GB.
$500/mo
Free-tier quotas head-to-head
Comparing free on Loops vs free on Better Stack.
| Metric | Loops | Better Stack |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Better Stack · 13 features
- Dashboards — SQL + chart-based dashboards.
- Distributed Tracing — OpenTelemetry traces with span analysis.
- Error Tracking — Sentry-style error capture per $0.000075/exception.
- Heartbeats (Cron) — Dead-man-switch style alerts for cron/scheduled jobs.
- Logs (formerly Logtail) — Centralized structured logging with live tail + SQL.
- Metrics — Prometheus-compatible metrics ingest + visualization.
- On-Call & Incidents — Schedules, escalations, incident response with postmortems.
- Phone + SMS Alerts — Unlimited phone + SMS on Responder license.
- Reporting & Analytics — +$5/member/month add-on.
- Session Replay — Integrated with error events.
- SQL Queries over Logs — ClickHouse-backed SQL on all ingested telemetry.
- Status Pages — Hosted status pages with custom domain + brandable.
- Uptime Monitoring — HTTP, keyword, ping, TCP, UDP monitors. Global checkpoints.
Developer interfaces
| Kind | Loops | Better Stack |
|---|---|---|
| SDK | @loops/loops, loops-py | logtail-ruby, pino-logtail / winston transport, python-logtail |
| REST | Loops REST API | Better Stack REST API, Telemetry API |
| OTHER | Webhooks | OTLP (OpenTelemetry), Webhooks |
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