Loops vs Clerk
Email marketing for SaaS — loops, transactional, campaigns in one
vs. User management and authentication as a service
Pricing tiers
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Clerk
Free
50k MAU included. No SSO/SAML. Perfect for side projects and early prototypes.
Free
Pro
$25/mo (or $20/mo annual). 50k MAU, $0.02 each after. 1 enterprise SSO connection per app. Webhooks, JWT templates, custom session duration.
$25/mo
Business
$300/mo (or $250/mo annual). Advanced organizations, enhanced support, additional enterprise features.
$300/mo
Enterprise
Custom. Volume MAU discounts, SLA, workspace-wide SAML SSO, dedicated support.
Custom
Free-tier quotas head-to-head
Comparing free on Loops vs hobby on Clerk.
| Metric | Loops | Clerk |
|---|---|---|
| mao | — | 100 orgs/month |
| mau | — | 50000 users/month |
| sso connections | — | 0 connections |
Features
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Clerk · 15 features
- Account Portal — Hosted sign-in/user profile pages at accounts.yourapp.com — zero UI code, fully …
- Bot Protection — Cloudflare Turnstile CAPTCHA integrated into sign-up.
- Clerk Billing — Built-in Stripe-powered billing: subscriptions, plans, proration — ties directly…
- Enterprise SSO (SAML/OIDC) — SAML and OIDC for enterprise customers. Per-domain connection. Pro+ (1 included)…
- Impersonation — Act as a user from dashboard to debug. Logged.
- JWT Templates — Custom JWT issuance for third-party backends (Supabase, Hasura, Firebase, Convex…
- Machine Tokens (M2M) — API keys and machine tokens for service-to-service auth in addition to user sess…
- Multi-Factor Auth — TOTP (authenticator apps), SMS OTP, backup codes. Forced or optional per user.
- Organizations (B2B) — Multi-tenant orgs with roles, permissions, invitations, domain allowlist, and pe…
- Passkeys (WebAuthn) — Passwordless passkey sign-in with per-device biometrics.
- Prebuilt Components — Drop-in React components: <SignIn/>, <SignUp/>, <UserButton/>, <OrganizationSwit…
- Sessions — Server-side session tokens. Sliding expiration by default; configurable absolute…
- User Management — Full user CRUD, metadata (public/private/unsafe), email/phone verification, ban/…
- Waitlist Mode — Collect sign-ups before opening the app. Approve waitlist entries to activate ac…
- Webhooks — Events: user.created/updated/deleted, session.created, organization.* — delivere…
Developer interfaces
| Kind | Loops | Clerk |
|---|---|---|
| SDK | @loops/loops, loops-py | @clerk/astro, @clerk/backend / @clerk/clerk-sdk-node, @clerk/chrome-extension, @clerk/clerk-expo, @clerk/clerk-js (vanilla), @clerk/clerk-react, @clerk/clerk-react-native, @clerk/nextjs, @clerk/nuxt, @clerk/remix, clerk-sdk-go, clerk-sdk-python, clerk-sdk-ruby, @clerk/tanstack-start, @clerk/vue |
| REST | Loops REST API | Backend REST API, Frontend API |
| MCP | — | Clerk MCP |
| OTHER | Webhooks | Webhooks (Svix) |
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