Loops vs Courier
Email marketing for SaaS — loops, transactional, campaigns in one
vs. Notification API with multi-channel orchestration, templates, and preferences
Pricing tiers
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Courier
Free
Up to 10,000 notifications/month. All channels. Community support.
Free
Business
From $99/mo. Higher volumes, advanced routing, preference center, branding removal.
$99/mo
Enterprise
Custom. SOC 2, SSO, dedicated support, volume discounts, SLA.
Custom
Free-tier quotas head-to-head
Comparing free on Loops vs free on Courier.
| Metric | Loops | Courier |
|---|---|---|
| notifications monthly | — | 10000 notifications/mo |
Features
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Courier · 13 features
- Chat — Slack, Microsoft Teams, Discord, Mattermost.
- Email — SendGrid, Postmark, Mailgun, AWS SES, Resend, SMTP.
- Inbox (In-App) — React/JS drop-in in-app inbox component.
- Lists — Segment recipients for bulk notification sends.
- Logs + Analytics — Per-message delivery timeline + engagement.
- Multi-channel Routing — Provider failover + preferred channel per user.
- Notification Designer — Visual editor for templates across channels.
- Preferences — Per-user notification preferences hub.
- Push — APNs, FCM, Expo, OneSignal.
- Send API — POST /send with template + recipients + data.
- SMS — Twilio, MessageBird, Vonage, Plivo, Telnyx.
- Templates + Versioning — Template brands, variants, localization, version history.
- Webhooks — Delivery + engagement event webhooks.
Developer interfaces
| Kind | Loops | Courier |
|---|---|---|
| CLI | — | Courier CLI |
| SDK | @loops/loops, loops-py | courier-go, courier-java, @trycourier/courier, trycourier (Python), @trycourier/react-inbox, trycourier (Ruby) |
| REST | Loops REST API | Courier REST API |
| OTHER | Webhooks | Courier Studio, Outbound Webhooks |
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