Loops vs Firebase
Email marketing for SaaS — loops, transactional, campaigns in one
vs. Google's mobile & web app development platform
Pricing tiers
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Firebase
Spark (No-cost)
Free tier with generous quotas. No credit card required. Cannot exceed free quotas.
Free
Blaze (Pay as you go)
Usage-based billing. Includes Spark quotas free, then pay Google Cloud rates. Required for Cloud Functions outbound networking, scheduled jobs, some extensions.
Custom
Free-tier quotas head-to-head
Comparing free on Loops vs spark on Firebase.
| Metric | Loops | Firebase |
|---|---|---|
| auth mau | — | 50000 users/month |
| firestore deletes per day | — | 20000 docs/day |
| firestore egress gib month | — | 10 GiB/month |
| firestore reads per day | — | 50000 docs/day |
| firestore storage gib | — | 1 GiB |
| firestore writes per day | — | 20000 docs/day |
| functions cpu seconds | — | 200000 CPU-sec/month |
| functions gb seconds | — | 400000 GB-sec/month |
| functions invocations | — | 2000000 invocations/mo |
| functions outbound gb | — | 5 GB/month |
| hosting storage gb | — | 10 GB |
| hosting transfer gb month | — | 10.8 GB/month |
| phone sms verifications day | — | 10 sms/day |
| rtdb connections | — | 100 connections |
| rtdb downloaded gb month | — | 10 GB/month |
| rtdb stored gb | — | 1 GB |
| storage downloaded gb day | — | 1 GB/day |
| storage gb | — | 5 GB |
| storage operations day | — | 50000 ops/day |
Features
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Firebase · 20 features
- A/B Testing — Experiments on Remote Config params, FCM notifications, and Analytics events. Ba…
- App Check — Attestation service: only requests from authentic, untampered app instances reac…
- App Hosting — Managed hosting for modern web apps (Next.js, Angular, SvelteKit). Git-based dep…
- Cloud Firestore — Serverless NoSQL document database. Real-time sync, ACID transactions, offline p…
- Cloud Functions — Serverless functions (Node.js/Python). Trigger on HTTP, Firestore, RTDB, Auth, S…
- Cloud Storage — Object storage for user files. Built on GCS. Security rules + signed URLs. Resum…
- Crashlytics — Real-time crash reporting for iOS/Android/Unity/Flutter. Stack traces, breadcrum…
- Data Connect — GraphQL API backed by Cloud SQL for PostgreSQL. Type-safe SDK generation. Previe…
- Dynamic Links — Deep links that survive app install. NOTE: deprecated, shutdown Aug 2025 — migra…
- FCM Topics — Publish/subscribe messaging: devices subscribe to topic names; backend sends one…
- Firebase AI Logic — Client-side SDK to call Gemini models directly from mobile/web. Formerly "Vertex…
- Firebase Authentication — Drop-in auth: email/password, phone, anonymous, 10+ federated providers, custom …
- Firebase Cloud Messaging — Push notifications for iOS, Android, Web (APNs/FCM transports). Topics, device g…
- Firebase Extensions — Pre-packaged Cloud Functions + config: Stripe, Algolia search, image resize, tra…
- Firebase Hosting — Static + dynamic hosting with global CDN. Preview channels, atomic deploys, rewr…
- Genkit — Open-source AI app framework. Unified API for Gemini, OpenAI, Ollama; tools, RAG…
- Google Analytics for Firebase — Free unlimited event tracking with audience building. BigQuery export on Blaze. …
- Performance Monitoring — App startup, HTTP network, and custom traces. Integrates with Google Analytics e…
- Realtime Database — Low-latency JSON tree database with WebSocket sync. Best for high-frequency pres…
- Remote Config — Feature flags / parameterized config with conditional targeting (user property, …
Developer interfaces
| Kind | Loops | Firebase |
|---|---|---|
| CLI | — | Firebase CLI |
| SDK | @loops/loops, loops-py | Admin SDK (Go), Admin SDK (Java), Admin SDK (Node.js), Admin SDK (Python), Android SDK, Apple Platforms SDK, Flutter SDK (FlutterFire), JavaScript SDK, Unity SDK |
| REST | Loops REST API | Auth REST API, Cloud Storage REST, Firebase Management API, Firestore REST API, Realtime Database REST |
| MCP | — | Firebase MCP Server |
| OTHER | Webhooks | Firestore gRPC, Realtime Database WebSocket |
Staxly is an independent catalog of developer platforms. Outbound links to Loops and Firebase are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
Want this comparison in your AI agent's context? Install the free Staxly MCP server.