Loops vs Google Gemini API
Email marketing for SaaS — loops, transactional, campaigns in one
vs. Gemini 2.5 Pro, Flash, Flash-Lite — multimodal + 2M context
Pricing tiers
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Google Gemini API
Free Tier (AI Studio)
Generous free tier with rate limits. Good for dev + prototyping. Data may be used to improve Google products.
Free
Paid API (Gemini API)
Pay-as-you-go per-token. Data NOT used for training.
$0 base (usage-based)
Vertex AI (GCP)
Enterprise deployment via Google Cloud. Same pricing structure + GCP features (IAM, VPC-SC, CMEK).
$0 base (usage-based)
Gemini Enterprise
Custom. Gemini 2.5 Deep Think model access + Google Workspace + Agentspace.
Custom
Free-tier quotas head-to-head
Comparing free on Loops vs free-tier on Google Gemini API.
| Metric | Loops | Google Gemini API |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Google Gemini API · 11 features
- Batch API — 50% discount for async processing.
- Code Execution — Python code interpreter tool (sandboxed).
- Context Caching — Cache system instructions + tools for up to 90% savings.
- File API — Upload large files (up to 2 GB) for multimodal prompts.
- Function Calling — JSON schema-based tool calling. Parallel supported.
- generateContent API — Core generation endpoint.
- Grounding with Search — Augment answers with Google Search results. Fact-checked citations returned.
- Model Tuning — Supervised fine-tuning via AI Studio.
- Multimodal Live API — Bidirectional streaming voice + video (WebSocket).
- Safety Settings — Configurable thresholds for harm categories.
- streamGenerateContent — Streaming variant with SSE.
Developer interfaces
| Kind | Loops | Google Gemini API |
|---|---|---|
| SDK | @loops/loops, loops-py | @google/genai, google-genai-go, google-genai (Python) |
| REST | Loops REST API | Gemini REST API, Vertex AI Endpoint |
| MCP | — | Gemini MCP |
| OTHER | Webhooks | — |
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