Loops vs Grafana Cloud
Email marketing for SaaS — loops, transactional, campaigns in one
vs. Fully-managed observability — Prometheus + Loki + Tempo + Grafana
Pricing tiers
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Grafana Cloud
Free
Always free. 10k metrics series + 50 GB logs/traces/profiles + 3 users + 14-day retention.
Free
Self-Hosted (OSS)
Apache 2.0 / AGPL. Run Grafana + Mimir + Loki + Tempo yourself.
$0 base (usage-based)
Pro
$19/mo platform fee + usage-based overages. 10k metrics series + 50 GB included. 13-month metrics retention.
$19/mo
Enterprise
$25,000/year minimum. Custom retention, premium support, BYOC (Bring Your Own Cloud) option.
$25000/mo
Free-tier quotas head-to-head
Comparing free on Loops vs free on Grafana Cloud.
| Metric | Loops | Grafana Cloud |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Grafana Cloud · 16 features
- Alloy (OTel agent) — Distribution of OpenTelemetry Collector with Grafana additions.
- Application Platform — Infrastructure + k8s + frontend + cloud provider integrations.
- Beyla (eBPF auto-instrumentation) — Zero-code auto-instrumentation via eBPF for any language.
- Faro (RUM) — Frontend observability — traces, logs, Core Web Vitals.
- Grafana in Azure Marketplace — "Azure Managed Grafana" — Azure-native deployment.
- Grafana Incident — Incident management with Slack-native flows.
- Grafana OnCall — On-call scheduling + incident response (powered by Amixr).
- Grafana SLO — Service level objective tracking + error budget visualization.
- Grafana (visualization) — Dashboards, variables, alerting, annotations over any datasource.
- k6 (synthetic + load testing) — Load testing + synthetic monitoring. JavaScript-based scripts.
- Loki (logs) — Prometheus-inspired log aggregation with LogQL.
- Mimir (metrics) — Horizontally-scalable Prometheus-compatible TSDB.
- Pyroscope (profiling) — Continuous profiling (CPU, memory, etc.).
- Self-Host Option — Full OSS stack deployable in your infra.
- Tempo (traces) — High-scale distributed tracing with TraceQL.
- Unified Alerting — Grafana-native alerting across metrics, logs, traces.
Developer interfaces
| Kind | Loops | Grafana Cloud |
|---|---|---|
| CLI | — | Grafana Alloy (agent), grafana-cli |
| SDK | @loops/loops, loops-py | Faro Web SDK (RUM) |
| REST | Loops REST API | Grafana HTTP API, Loki Push API |
| OTHER | Webhooks | Prometheus Remote Write, Tempo OTLP |
Staxly is an independent catalog of developer platforms. Outbound links to Loops and Grafana Cloud are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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