Loops vs Insomnia
Email marketing for SaaS — loops, transactional, campaigns in one
vs. Open-source API client + design platform — the developer-first Postman alternative
Pricing tiers
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Insomnia
Free
$0. Unlimited local. Cloud sync with E2EE. 1 project. Local + Git storage. Up to 3 members.
Free
Pro
$5/user/mo annual. Unlimited projects, cloud sync + Git sync + Insomnia AI.
$5/mo
Enterprise
$25/user/mo. SSO, SAML, RBAC, audit log, dedicated SLA, VPC.
$25/mo
Free-tier quotas head-to-head
Comparing free on Loops vs free on Insomnia.
| Metric | Loops | Insomnia |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Insomnia · 19 features
- API Design (OpenAPI) — Spec editor + preview.
- Auth Helpers — OAuth, AWS, Hawk, Bearer, etc.
- Cloud Sync (E2EE) — Opt-in encrypted sync.
- Environments — Variables per env.
- Git Sync — Version with your repo.
- GraphQL — Query + schema explorer.
- gRPC — gRPC client.
- HTTP Client — REST request builder.
- inso CLI — Run API tests + lint specs in CI.
- Insomnia AI — AI-assisted request building.
- Local-First Storage — No account required.
- Mock Server — Build mocks from OpenAPI (Pro).
- Plugins — Extend via Node.js.
- Request Collections — Grouped requests.
- Scratch Pad — Local-only mode (re-added after backlash).
- SOAP — WSDL + SOAP.
- Teams — Shared workspaces.
- Templating Engine — Nunjucks + JS snippets.
- WebSockets — WS connection + messages.
Developer interfaces
| Kind | Loops | Insomnia |
|---|---|---|
| CLI | — | inso CLI |
| SDK | @loops/loops, loops-py | Plugin API |
| REST | Loops REST API | Insomnia Cloud API |
| OTHER | Webhooks | Git Sync (built-in), Insomnia Desktop |
Staxly is an independent catalog of developer platforms. Some links to Loops and Insomnia may be affiliate links — Staxly may earn a commission if you sign up through them, at no extra cost to you. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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