Loops vs Lemon Squeezy
Email marketing for SaaS — loops, transactional, campaigns in one
vs. Merchant of record for digital products and SaaS
Pricing tiers
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Lemon Squeezy
Pay-as-you-go
No monthly fees. 5% + 50¢ per transaction. Includes tax handling.
$0 base (usage-based)
Free-tier quotas head-to-head
Comparing free on Loops vs payg on Lemon Squeezy.
| Metric | Loops | Lemon Squeezy |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Lemon Squeezy · 12 features
- Abandoned Cart Recovery — Email retry campaigns (+5% fee on recovered).
- Affiliate Program — Built-in affiliate/referral program with payouts.
- Custom Checkout Domain — Checkout at checkout.yourbrand.com.
- Customer Portal — Self-service subscription + invoice management UI.
- Discounts / Coupons — Percentage / fixed / trial discount codes.
- Global Tax (included) — Automatic VAT/GST/sales tax calc + remittance. LS files taxes on your behalf.
- Hosted Checkout — Hosted + embeddable checkout. Customize color + logo.
- License Keys — Generate + validate license keys for software sales.
- One-off Sales — Digital products with license keys, file delivery.
- Reports & Analytics — Revenue, MRR, churn, LTV.
- Subscriptions — Recurring billing with trials, proration, discounts.
- Webhooks — Standard resource events (order_created, subscription_created/updated/cancelled,…
Developer interfaces
| Kind | Loops | Lemon Squeezy |
|---|---|---|
| SDK | @loops/loops, loops-py | @lemonsqueezy/lemonsqueezy.js |
| REST | Loops REST API | Lemon Squeezy REST API |
| OTHER | Webhooks | Webhooks |
Staxly is an independent catalog of developer platforms. Some links to Loops and Lemon Squeezy may be affiliate links — Staxly may earn a commission if you sign up through them, at no extra cost to you. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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