Loops vs Mailgun: pricing, quotas & features (2025)

Email marketing for SaaS — loops, transactional, campaigns in one
vs. Email API for developers with deep deliverability tooling

Data sourced from vendor documentation · Last updated May 2026

Loops website ↗Mailgun website ↗

Summary

Loops and Mailgun are both email platforms, addressing the same core use case with different implementation philosophies and trade-offs. Both offer a free tier, making it easy to prototype without a credit card. Both platforms start their paid tiers at $15/month. Mailgun has a broader documented feature set (14 vs 12 features). The right choice depends on your existing stack, team experience, and feature requirements. All pricing and quota data below is sourced from Loops and Mailgun's official documentation — not generated by AI or estimated.

Loops vs Mailgun: Comparativa de precios, cuotas y características (2025)

En esta comparativa analizamos Loops y Mailgun lado a lado — incluyendo precios mensuales, límites del tier gratuito, características técnicas, cuotas de uso (almacenamiento, transferencia, usuarios activos mensuales) y los interfaces de desarrollo disponibles. Todos los datos proceden de la documentación oficial de cada proveedor, no de respuestas generadas por IA.

Loops es una plataforma de la categoría email — Email marketing for SaaS — loops, transactional, campaigns in one. Ofrece 7 tiers de precio: Free gratuito, Paid — 1.5k desde $15/mes, Paid — 5k desde $49/mes, Paid — 10k desde $99/mes. Su catálogo en Staxly documenta 12 características y 4 interfazes para desarrolladores.

Mailgun pertenece a la categoría email — Email API for developers with deep deliverability tooling. Ofrece 5 tiers de precio: Free gratuito, Basic desde $15/mes, Foundation desde $35/mes, Scale desde $90/mes. Su catálogo documenta 14 características y 8 interfazes para desarrolladores.

A continuación encontrarás los tiers de precio completos de ambas plataformas, una matriz de cuotas del tier gratuito (transferencia, almacenamiento, MAU, llamadas a la API y otros límites), el listado completo de características y los interfaces (CLI, SDKs, REST, GraphQL, MCP) disponibles para integrar cada servicio.

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Pricing tiers

Loops

Free

1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.

Free

Paid — 1.5k

1,500 contacts. Unlimited sends. No footer.

$15/mo

Paid — 5k

5,000 contacts. Unlimited sends.

$49/mo

Paid — 10k

10,000 contacts.

$99/mo

Paid — 25k

25,000 contacts.

$199/mo

Paid — 50k

50,000 contacts.

$349/mo

Custom

>100k contacts — contact sales.

Custom

Loops website ↗

Mailgun

Free

100 emails/day. 1 custom domain, 1-day log retention, 1 inbound route. No credit card.

Free

Basic

$15/month. 10,000 emails/month, no daily limit, 5 inbound routes.

$15/mo

Foundation

$35/month (1st month free). 50,000 emails/month, 1,000 custom domains, 5-day retention.

$35/mo

Scale

$90/month. 100,000 emails/month, SAML SSO, 5,000 email validations, dedicated IP pools, 30-day retention.

$90/mo

Enterprise

Custom. Deliverability services, managed onboarding.

Custom

Mailgun website ↗

Free-tier quotas head-to-head

Comparing free on Loops vs free on Mailgun.

Metric	Loops	Mailgun
No overlapping quota metrics for these tiers.

Features

Loops · 12 features

API Keys — Scoped keys for testing vs production.
Audiences (Segments) — Filter contacts by properties + event behavior.
Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
Email Editor — Visual block-based + Markdown + HTML modes.
Events — Send events to trigger loops/journeys or filter audiences.
Loops (Automations) — Event-triggered automation flows with delays + conditions.
Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
Webhooks — Subscribe to contact/event changes.

Mailgun · 14 features

Batch Sending — Send up to 1,000 recipients per API call via recipient variables.
Dedicated IPs — IP pools with auto warmup. Scale+ tier.
Deliverability Suite — Inbox placement testing, DMARC reporting, seed lists.
EU Region — Data stored in EU for GDPR-sensitive customers.
Email Logs — Searchable log of all send attempts + events.
Email Templates — Template builder + variables + versioning.
Email Validation — Real-time email verification (syntax, MX, role accounts, disposable).
Inbound Routing — Route incoming emails to URLs/SMTP. Attachment forwarding.
Mailing Lists — Unlimited mailing lists with bulk subscribe/unsubscribe.
Open/Click Tracking — HTML + text tracking with configurable tracking domain.
SAML SSO — Scale+ tier.
Send API — REST/SMTP send with MIME + tracking.
Tags — Tag messages to slice stats.
Webhook Events — delivered, opened, clicked, unsubscribed, complained, permanent_fail, temporary_…

Developer interfaces

Kind	Loops	Mailgun
SDK	@loops/loops, loops-py	mailgun-php, mailgun-python, mailgun-ruby, mailgun.js (Node)
REST	Loops REST API	Mailgun REST API
OTHER	Webhooks	Inbound Routing, SMTP Relay, Webhooks

Key takeaways

Both Loops and Mailgun offer a free tier — Loops ("Free") and Mailgun ("Free") — with no credit card required to start.
The entry-level paid plan is $15/month for Loops (Paid — 1.5k) vs. $15/month for Mailgun (Basic).
Mailgun has a broader documented feature set (14 features) vs. Loops (12 features) in Staxly's catalog.

Staxly is an independent catalog of developer platforms. Some links to Loops and Mailgun may be affiliate links — Staxly may earn a commission if you sign up through them, at no extra cost to you. Pricing is verified against vendor pages at publication time — reconfirm before buying.

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