Loops vs Make
Email marketing for SaaS — loops, transactional, campaigns in one
vs. Visual workflow automation (formerly Integromat) — deeper than Zapier
Pricing tiers
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Make
Free
$0. 1,000 operations/month. 3,000+ apps. Basic support. Min 15-min scheduling interval.
Free
Core
$9/mo. 10,000 operations. Unlimited active scenarios. Sub-minute scheduling. API access.
$9/mo
Pro
$16/mo. 10,000 operations. Priority execution. Custom variables. Full-text log search.
$16/mo
Teams
$29/mo. Team roles. Scenario templates. Share with team.
$29/mo
Enterprise
Custom. Custom functions, 24/7 support, overage protection, advanced security.
Custom
Free-tier quotas head-to-head
Comparing free on Loops vs free on Make.
| Metric | Loops | Make |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Make · 16 features
- 3,000+ Apps — Huge integration catalog.
- Custom Apps SDK — Build your own app integrations with Apps SDK.
- Custom Functions (Ent) — Enterprise-only: define reusable functions.
- Custom Webhooks — Webhook triggers + responses.
- Data Stores — Make-native DB for cross-scenario state.
- Data Structures — Shared schemas for mapping.
- Error Handlers — Per-module error routes (rollback, resume, ignore).
- Execution Log — Per-operation input/output detail.
- Formula Editor — Rich formula language for data transformation.
- HTTP Module — Generic HTTP client — call any API.
- Iterator + Aggregator — Loop over arrays + collect results.
- Make AI Agents — Autonomous AI agents that invoke Make modules as tools.
- Router — Branch scenarios into multiple paths with conditions.
- Scenario Templates — Pre-built templates + community marketplace.
- Scheduling — Sub-minute scheduling on paid. 15-min min on Free.
- Visual Scenario Editor — Node-based canvas with curved connections.
Developer interfaces
| Kind | Loops | Make |
|---|---|---|
| CLI | — | Make CLI (for Apps SDK) |
| SDK | @loops/loops, loops-py | Apps SDK |
| REST | Loops REST API | Make API |
| MCP | — | Make MCP |
| OTHER | Webhooks | Custom Webhooks, Make Web Editor |
Staxly is an independent catalog of developer platforms. Outbound links to Loops and Make are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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