Loops vs Polar
Email marketing for SaaS — loops, transactional, campaigns in one
vs. Merchant of Record for devs — usage-based billing, MoR, 4% + 40¢
Pricing tiers
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Polar
Pay-as-you-go
4% + 40¢ per transaction. Cheapest Merchant-of-Record. No monthly or setup fees.
$0 base (usage-based)
Enterprise
Custom. Volume discounts for high-growth teams.
Custom
Free-tier quotas head-to-head
Comparing free on Loops vs payg on Polar.
| Metric | Loops | Polar |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Polar · 15 features
- Customer Portal — Self-serve subscription management.
- Feature Flags — Simple flag mgmt tied to subscription tiers.
- Framework Adapters — Next.js, BetterAuth, TS, Python, Laravel, Ruby, 11+ more.
- Fraud Protection — Chargeback + fraud handling included.
- GitHub Sponsors Import — Import existing sponsors to Polar.
- Global Tax Compliance — VAT/GST/sales tax filed by Polar.
- Hosted Checkout — Polar-hosted + embeddable checkout.
- License Keys — Generate + validate license keys for software.
- Metering — Track API calls, tokens, custom units.
- One-off Purchases — Single purchases + digital downloads.
- Open-Source Backend — Full platform code on GitHub.
- Sandbox Environment — Test transactions without charging.
- Subscriptions — Tiered plans with upgrades/downgrades.
- Usage-Based Billing — Event ingestion → meter → invoice.
- Webhooks — Resource events with HMAC signatures.
Developer interfaces
| Kind | Loops | Polar |
|---|---|---|
| SDK | @loops/loops, loops-py | polar-sdk-python, @polar-sh/better-auth, @polar-sh/nextjs, @polar-sh/sdk |
| REST | Loops REST API | Polar REST API |
| MCP | — | Polar MCP |
| OTHER | Webhooks | Polar Checkout, Polar Webhooks |
Staxly is an independent catalog of developer platforms. Outbound links to Loops and Polar are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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