Staxly

Loops vs Sanity

Email marketing for SaaS — loops, transactional, campaigns in one
vs. Structured content platform — headless CMS with real-time + GROQ

Loops website ↗Sanity website ↗

Pricing tiers

Loops

Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Loops website ↗

Sanity

Free
20 seats. 2 public datasets. 10K documents. 250K API req + 1M CDN req/month. Content Agent + live preview + visual editing.
Free
Growth
$15 per seat/month. 50 seats. 2 datasets (public or private). 25K docs. Same API limits + pay-as-you-go overages.
$15/mo
Enterprise
Custom. SAML SSO, Media Library, dedicated support, 99.99% SLA.
Custom
Sanity website ↗

Free-tier quotas head-to-head

Comparing free on Loops vs free on Sanity.

MetricLoopsSanity
No overlapping quota metrics for these tiers.

Features

Loops · 12 features

  • API Keys — Scoped keys for testing vs production.
  • Audiences (Segments) — Filter contacts by properties + event behavior.
  • Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
  • Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
  • Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
  • Email Editor — Visual block-based + Markdown + HTML modes.
  • Events — Send events to trigger loops/journeys or filter audiences.
  • Loops (Automations) — Event-triggered automation flows with delays + conditions.
  • Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
  • Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
  • Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
  • Webhooks — Subscribe to contact/event changes.

Sanity · 16 features

  • Agent Context — Expose your content schema + docs to LLM agents.
  • Content Agent (AI) — AI assistant inside Studio for generation + translation.
  • Content History — Every change versioned. Rollback + diff.
  • Content Lake — Distributed real-time DB for structured content. Multi-region replicas.
  • Datasets — Logical content partitions (stage/prod/etc.). Easy cloning.
  • GROQ — Graph-Relational Object Queries — JSON-native query language.
  • Image CDN — Smart transforms (crop, format, quality) via URL params.
  • Internationalization — Multiple locales per document with native i18n plugins.
  • Live Previews — Draft previews with stega-encoded content.
  • Media Library (Ent) — Org-wide media with DAM features.
  • Portable Text — Structured rich text format (JSON). Portable across channels.
  • Real-Time Collaboration — Live presence + collaborative editing.
  • Sanity Studio — Open-source React editor — customize with your own components + workflow.
  • Scheduled Publishing — Schedule content to publish at a future date.
  • Visual Editing — Click-to-edit inline on your Next.js/etc. website.
  • Webhooks — Events on create/update/delete with GROQ filter.

Developer interfaces

KindLoopsSanity
CLI—Sanity CLI
SDK@loops/loops, loops-py@sanity/client, sanity-python, @sanity/ui + next-sanity
RESTLoops REST APIImage CDN, Sanity HTTP API
MCP—Sanity MCP
OTHERWebhooksGROQ Query Language, Webhooks
Staxly is an independent catalog of developer platforms. Outbound links to Loops and Sanity are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.

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