Mailgun vs Auth0
Email API for developers with deep deliverability tooling
vs. Customer identity platform from Okta
Pricing tiers
Mailgun
Free
100 emails/day. 1 custom domain, 1-day log retention, 1 inbound route. No credit card.
Free
Basic
$15/month. 10,000 emails/month, no daily limit, 5 inbound routes.
$15/mo
Foundation
$35/month (1st month free). 50,000 emails/month, 1,000 custom domains, 5-day retention.
$35/mo
Scale
$90/month. 100,000 emails/month, SAML SSO, 5,000 email validations, dedicated IP pools, 30-day retention.
$90/mo
Enterprise
Custom. Deliverability services, managed onboarding.
Custom
Auth0
B2C Essentials
Starting at 500 MAUs. Pro MFA, RBAC, passwordless, SAML, 10 orgs.
$35/mo
B2B Essentials
Unlimited orgs, 3 SSO connections, RBAC.
$150/mo
B2C Professional
Starting at 500 MAUs. Includes attack protection, custom DB, enterprise MFA.
$240/mo
B2B Professional
5+ SSO connections, attack protection, custom DB.
$800/mo
Enterprise
Custom. 99.99% SLA, dedicated support.
Custom
Free-tier quotas head-to-head
Comparing free on Mailgun vs b2c-essentials on Auth0.
| Metric | Mailgun | Auth0 |
|---|---|---|
| mau start | — | 500 MAU |
| sso connections | — | 0 conns |
Features
Mailgun · 14 features
- Batch Sending — Send up to 1,000 recipients per API call via recipient variables.
- Dedicated IPs — IP pools with auto warmup. Scale+ tier.
- Deliverability Suite — Inbox placement testing, DMARC reporting, seed lists.
- Email Logs — Searchable log of all send attempts + events.
- Email Templates — Template builder + variables + versioning.
- Email Validation — Real-time email verification (syntax, MX, role accounts, disposable).
- EU Region — Data stored in EU for GDPR-sensitive customers.
- Inbound Routing — Route incoming emails to URLs/SMTP. Attachment forwarding.
- Mailing Lists — Unlimited mailing lists with bulk subscribe/unsubscribe.
- Open/Click Tracking — HTML + text tracking with configurable tracking domain.
- SAML SSO — Scale+ tier.
- Send API — REST/SMTP send with MIME + tracking.
- Tags — Tag messages to slice stats.
- Webhook Events — delivered, opened, clicked, unsubscribed, complained, permanent_fail, temporary_…
Auth0 · 14 features
- Attack Protection — Bot detection, brute-force protection, breached-password detection, suspicious I…
- Auth0 Actions — Node.js + TS hooks that run during auth flows (login, post-login, signup, MFA). …
- Auth0 FGA (OpenFGA) — Fine-grained relationship-based authorization (ReBAC). Based on Google Zanzibar.
- Custom Database — BYO user DB: scripts in Actions read from your database and create Auth0 users o…
- Custom Domain — Serve auth at auth.yourbrand.com with managed cert.
- Enterprise SSO — SAML 2.0 + OIDC + AD/LDAP enterprise connections. Per-tenant or per-org.
- Log Streaming — Stream tenant logs to Datadog, Splunk, Sumo Logic, Azure Sentinel, HTTP, Mixpane…
- Machine-to-Machine — Client-credentials grant for backend services.
- Multi-Factor Auth — SMS, Voice, Email, TOTP, WebAuthn (biometrics), Push (Guardian app), Duo.
- Organizations — Multi-tenant B2B: orgs with invitations, roles, branding, enterprise connections…
- Passkeys — FIDO2/WebAuthn passkey sign-in.
- Passwordless — Email magic link + code, SMS code, WebAuthn.
- RBAC — Roles, permissions, API scopes — attach to users or orgs.
- Universal Login — Hosted login page with customization, multi-factor flows, passwordless, social, …
Developer interfaces
| Kind | Mailgun | Auth0 |
|---|---|---|
| CLI | — | Auth0 CLI |
| SDK | mailgun.js (Node), mailgun-php, mailgun-python, mailgun-ruby | Auth0 Android, Auth0 iOS/Swift, @auth0/nextjs-auth0, Auth0 React SDK, Auth0 SPA.js SDK, Go Auth0 SDK, Node Auth0 Backend SDK, Python Auth0 SDK |
| REST | Mailgun REST API | Authentication API, Management API |
| OTHER | Inbound Routing, SMTP Relay, Webhooks | — |
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