Mixpanel vs Axiom
Enterprise product analytics — behavioral cohorts + funnels + A/B
vs. Observability for logs, traces, events — serverless-first, infinite scale
Pricing tiers
Mixpanel
Free
1M events/month cap. Unlimited seats, 5 saved reports, 10K session replays/month. No credit card.
Free
Growth
Usage-based. First 1M events free, then $0.28 per 1K events (volume discounts). 20K session replays/mo.
$0 base (usage-based)
Startup Program
First year free for <5-year companies with <$8M funding.
$0 base (usage-based)
Enterprise
Custom. Unlimited events. Experiments + feature flags. HIPAA, SOC 2 Type II. 24/7 support.
Custom
Axiom
Personal (Free)
No credit card. 500 GB/month ingest, 10 GB-hr compute, 25 GB storage, 30-day retention max.
Free
Axiom Cloud
$25/month minimum platform fee. Volume-based ingest + query credits. Always-free allowances: 1 TB/mo ingest, 100 GB-hr queries, 100 GB storage.
$25/mo
RBAC Add-on
+$50/month for role-based access control.
$50/mo
Audit Logs Add-on
+$50/month for audit logs.
$50/mo
Directory Sync Add-on
+$100/month for SCIM.
$100/mo
SSO Add-on
+$100/month for SAML SSO.
$100/mo
Enterprise
Custom. Dedicated cluster option, private connectivity, SLA.
Custom
Free-tier quotas head-to-head
Comparing free on Mixpanel vs personal on Axiom.
| Metric | Mixpanel | Axiom |
|---|---|---|
| ingest gb month | — | 500 GB/month |
| query compute gb hr | — | 10 GB-hr/month |
| retention max days | — | 30 days |
| storage gb | — | 25 GB |
Features
Mixpanel · 13 features
- Alerts — Anomaly + threshold alerts on metrics.
- Campaign Reporting — UTM + multi-touch attribution reporting.
- Cohorts — Dynamic user segments from event behavior + properties.
- Dashboards — Multi-report dashboards with slices.
- Data Governance — Property schemas, approvals, lineage. Enterprise only.
- Data Warehouse Connectors — Sync from/to Snowflake, BigQuery, Databricks, Redshift.
- Experiments (A/B) — Feature-flag-backed experiments. Enterprise only.
- Feature Flags — Targeting + rollouts. Enterprise tier.
- Flows — User path visualization (where do users go).
- Funnels — Conversion step-by-step analysis with drop-off + time-to-convert.
- Insights (Reports) — Ad-hoc exploration with filters, breakdowns, math operators.
- Retention — N-day retention curves segmented by cohort.
- Session Replay — Record + watch user sessions tied to events.
Axiom · 15 features
- API Tokens — Scoped tokens for ingest or query.
- APL (query language) — Axiom Processing Language — Kusto-inspired pipes (`|`). Fast + expressive.
- AWS Lambda Extension — Native extension to ship Lambda logs + traces.
- Cloudflare Integration — Workers + Pages log drain. Log pull from any Cloudflare zone.
- Dashboards — Visualizations from APL queries: line/bar/pie/heatmap/table.
- Datasets — Logical partitions of data. Schema-free; fields auto-indexed.
- Elastic Bulk API compat — Elasticsearch Bulk API endpoint — drop-in replacement.
- Field Explorer — Auto-detected field stats, histograms, top-values per dataset.
- Monitors (alerts) — Threshold + anomaly-based alerting on APL queries. Route to Slack/PagerDuty/emai…
- next-axiom — Next.js logger with automatic correlation + Web Vitals capture.
- OpenTelemetry-native — Ingest OTLP/HTTP + gRPC. No proprietary agent.
- Saved Queries — Save + share APL queries as starters.
- Stream (live tail) — Live tail of incoming events with filter bar.
- Traces — OpenTelemetry-native. Distributed tracing across services.
- Vercel Integration — One-click: Vercel logs + Web Vitals → Axiom.
Developer interfaces
| Kind | Mixpanel | Axiom |
|---|---|---|
| CLI | — | Axiom CLI |
| SDK | mixpanel-android, mixpanel-js (browser), mixpanel-node, mixpanel-python, mixpanel-react-native, Mixpanel-swift (iOS) | axiom-go, @axiomhq/js, axiom-py, axiom-rs, next-axiom |
| REST | Mixpanel Ingestion API, Query API | Axiom REST API, Ingest HTTP endpoint |
| MCP | — | Axiom MCP |
Staxly is an independent catalog of developer platforms. Outbound links to Mixpanel and Axiom are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
Want this comparison in your AI agent's context? Install the free Staxly MCP server.