Mixpanel vs Plausible Analytics: pricing, quotas & features (2025)
Enterprise product analytics — behavioral cohorts + funnels + A/B
vs. Privacy-first web analytics — cookieless, no GDPR/CCPA nightmare
Data sourced from vendor documentation · Last updated May 2026
Summary
Mixpanel and Plausible Analytics are both analytics platforms, addressing the same core use case with different implementation philosophies and trade-offs. Both offer a free tier, making it easy to prototype without a credit card. Plausible Analytics offers paid plans from $9/month; Mixpanel does not publish standard pricing. Plausible Analytics has a broader documented feature set (16 vs 13 features). The right choice depends on your existing stack, team experience, and feature requirements. All pricing and quota data below is sourced from Mixpanel and Plausible Analytics's official documentation — not generated by AI or estimated.
Mixpanel vs Plausible Analytics: Comparativa de precios, cuotas y características (2025)
En esta comparativa analizamos Mixpanel y Plausible Analytics lado a lado — incluyendo precios mensuales, límites del tier gratuito, características técnicas, cuotas de uso (almacenamiento, transferencia, usuarios activos mensuales) y los interfaces de desarrollo disponibles. Todos los datos proceden de la documentación oficial de cada proveedor, no de respuestas generadas por IA.
Mixpanel es una plataforma de la categoría analytics — Enterprise product analytics — behavioral cohorts + funnels + A/B. Ofrece 4 tiers de precio: Free gratuito, Growth gratuito, Startup Program gratuito, Enterprise (personalizado). Su catálogo en Staxly documenta 13 características y 8 interfazes para desarrolladores.
Plausible Analytics pertenece a la categoría analytics — Privacy-first web analytics — cookieless, no GDPR/CCPA nightmare. Ofrece 5 tiers de precio: Self-Hosted (CE) gratuito, Starter desde $9/mes, Growth desde $14/mes, Business desde $19/mes. Su catálogo documenta 16 características y 6 interfazes para desarrolladores.
A continuación encontrarás los tiers de precio completos de ambas plataformas, una matriz de cuotas del tier gratuito (transferencia, almacenamiento, MAU, llamadas a la API y otros límites), el listado completo de características y los interfaces (CLI, SDKs, REST, GraphQL, MCP) disponibles para integrar cada servicio.
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Pricing tiers
Mixpanel
Plausible Analytics
Free-tier quotas head-to-head
Comparing free on Mixpanel vs starter on Plausible Analytics.
| Metric | Mixpanel | Plausible Analytics |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Mixpanel · 13 features
- Alerts — Anomaly + threshold alerts on metrics.
- Campaign Reporting — UTM + multi-touch attribution reporting.
- Cohorts — Dynamic user segments from event behavior + properties.
- Dashboards — Multi-report dashboards with slices.
- Data Governance — Property schemas, approvals, lineage. Enterprise only.
- Data Warehouse Connectors — Sync from/to Snowflake, BigQuery, Databricks, Redshift.
- Experiments (A/B) — Feature-flag-backed experiments. Enterprise only.
- Feature Flags — Targeting + rollouts. Enterprise tier.
- Flows — User path visualization (where do users go).
- Funnels — Conversion step-by-step analysis with drop-off + time-to-convert.
- Insights (Reports) — Ad-hoc exploration with filters, breakdowns, math operators.
- Retention — N-day retention curves segmented by cohort.
- Session Replay — Record + watch user sessions tied to events.
Plausible Analytics · 16 features
- 404 Error Tracking — Auto-detect 404 pages.
- Custom Properties — Attach arbitrary properties to events (Business+).
- Email/Slack Reports — Weekly + monthly reports to email/Slack.
- File Download Tracking — Track PDF/DOC/ZIP downloads.
- Funnels — Multi-step funnel analysis (Business+).
- Goals & Conversions — Track custom events + pageview-based goals.
- Import from Google Analytics — Import historical GA data via script.
- Managed Proxy (Ent) — Proxy plausible.io through your domain to bypass ad-blockers.
- Outbound Link Tracking — One-line extension to track outbound clicks.
- Revenue Goals — Track $ amounts per goal. Great for e-commerce.
- Self-Hosting — Run via Docker. AGPL Community Edition.
- Shared Dashboards — Public or password-protected share links.
- Single-page Dashboard — All your metrics on one page: visitors, pageviews, sources, devices, countries, …
- Stats API — Pull data into your own tools via REST. Business+.
- Team Management — Owners, admins, viewers per site.
- UTM Campaigns — Track utm_source/medium/campaign automatically.
Developer interfaces
| Kind | Mixpanel | Plausible Analytics |
|---|---|---|
| SDK | Mixpanel-swift (iOS), mixpanel-android, mixpanel-js (browser), mixpanel-node, mixpanel-python, mixpanel-react-native | @nuxtjs/plausible + plugins, plausible-tracker (npm) |
| REST | Mixpanel Ingestion API, Query API | Events API, Plausible Stats API, Sites Management API |
| OTHER | — | Tracker Script (<script>) |
Key takeaways
- Both Mixpanel and Plausible Analytics offer a free tier — Mixpanel ("Free") and Plausible Analytics ("Self-Hosted (CE)") — with no credit card required to start.
- Plausible Analytics's entry paid tier (Starter) costs $9/month; Mixpanel does not list public pricing.
- Plausible Analytics has a broader documented feature set (16 features) vs. Mixpanel (13 features) in Staxly's catalog.
- Developer integrations differ: only Plausible Analytics offers OTHER.
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