Novu vs Axiom
Open-source notification infrastructure — workflows across email, SMS, push, chat, in-app
vs. Observability for logs, traces, events — serverless-first, infinite scale
Pricing tiers
Novu
Free
10K workflow runs/mo. All channels. 20 workflows, 2 environments, 3 team members, 24h retention.
Free
Self-hosted (OSS)
Open source (MIT). Run locally or on own infrastructure. No usage limits.
$0 base (usage-based)
Pro
From $30/mo. 30K+ runs, 7-day retention, branding removal, advanced email editor.
$30/mo
Team
From $250/mo. 250K+ runs, 10 envs, 90-day retention, RBAC, 600 RPS.
$250/mo
Enterprise
Custom. 10M+ runs, HIPAA BAA, SSO/OIDC, data residency (SG/UK/AU/JP/KR), self-hosted/VPC.
Custom
Axiom
Personal (Free)
No credit card. 500 GB/month ingest, 10 GB-hr compute, 25 GB storage, 30-day retention max.
Free
Axiom Cloud
$25/month minimum platform fee. Volume-based ingest + query credits. Always-free allowances: 1 TB/mo ingest, 100 GB-hr queries, 100 GB storage.
$25/mo
RBAC Add-on
+$50/month for role-based access control.
$50/mo
Audit Logs Add-on
+$50/month for audit logs.
$50/mo
Directory Sync Add-on
+$100/month for SCIM.
$100/mo
SSO Add-on
+$100/month for SAML SSO.
$100/mo
Enterprise
Custom. Dedicated cluster option, private connectivity, SLA.
Custom
Free-tier quotas head-to-head
Comparing free on Novu vs personal on Axiom.
| Metric | Novu | Axiom |
|---|---|---|
| ingest gb month | — | 500 GB/month |
| query compute gb hr | — | 10 GB-hr/month |
| retention | 1 days | — |
| retention max days | — | 30 days |
| storage gb | — | 25 GB |
| workflow runs monthly | 10000 runs/mo | — |
| workflows | 20 workflows | — |
Features
Novu · 15 features
- Activity Feed — Message-by-message delivery timeline.
- Chat — Slack, Microsoft Teams, Discord, Mattermost, WhatsApp, WeChat.
- Email — SendGrid, Postmark, Mailgun, AWS SES, Resend, SMTP, Plunk, Mailjet, Sparkpost, M…
- Inbox — React/Next/Vue/Angular in-app Inbox component.
- Layouts — Reusable email layouts with template nesting.
- Multi-tenancy — Per-tenant branding, templates, preferences.
- Novu Framework — Code-first workflow DSL (TypeScript) colocated with app code.
- Preferences — Per-subscriber + global notification preferences.
- Push — APNs, FCM, Expo, OneSignal, Pushpad, Pusher.
- Self-hosting — Docker Compose / Kubernetes deployment of full stack.
- SMS — Twilio, MessageBird, Plivo, Nexmo, Termii, Sendchamp, Africa's Talking, Kannel, …
- Subscribers — Subscriber profiles with channels, preferences, topics.
- Topics — Pub/sub style subscribe many users to a topic.
- Translations — i18n support for templates.
- Workflows — Code-first or visual notification workflows with steps, branches, delays.
Axiom · 15 features
- API Tokens — Scoped tokens for ingest or query.
- APL (query language) — Axiom Processing Language — Kusto-inspired pipes (`|`). Fast + expressive.
- AWS Lambda Extension — Native extension to ship Lambda logs + traces.
- Cloudflare Integration — Workers + Pages log drain. Log pull from any Cloudflare zone.
- Dashboards — Visualizations from APL queries: line/bar/pie/heatmap/table.
- Datasets — Logical partitions of data. Schema-free; fields auto-indexed.
- Elastic Bulk API compat — Elasticsearch Bulk API endpoint — drop-in replacement.
- Field Explorer — Auto-detected field stats, histograms, top-values per dataset.
- Monitors (alerts) — Threshold + anomaly-based alerting on APL queries. Route to Slack/PagerDuty/emai…
- next-axiom — Next.js logger with automatic correlation + Web Vitals capture.
- OpenTelemetry-native — Ingest OTLP/HTTP + gRPC. No proprietary agent.
- Saved Queries — Save + share APL queries as starters.
- Stream (live tail) — Live tail of incoming events with filter bar.
- Traces — OpenTelemetry-native. Distributed tracing across services.
- Vercel Integration — One-click: Vercel logs + Web Vitals → Axiom.
Developer interfaces
| Kind | Novu | Axiom |
|---|---|---|
| CLI | Novu CLI | Axiom CLI |
| SDK | go-novu, @novu/api, @novu/framework, novu-java, novu-kotlin, novu-php, novu (Python), @novu/react (Inbox), novu-ruby | axiom-go, @axiomhq/js, axiom-py, axiom-rs, next-axiom |
| REST | Novu REST API | Axiom REST API, Ingest HTTP endpoint |
| MCP | — | Axiom MCP |
| OTHER | Outbound Webhooks, Self-hosted (Docker) | — |
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